Indiantelevision.com > AdEx India Analysis > IT sector advt. on TV registers 237% growth

Indiantelevision.com presents AdEx India Analysis


IT sector advt. on TV registers 237% growth (15 February, 2005)

Key Findings:

IT Sector advertising grows 237 per cent on television in 2004 compared to 2003
Laptops/Notebooks observe maximum growth in IT Sector in 2004
Chips and microprocessors constitutes 37 per cent of IT advertising in 2004
Intel Corporation tops IT advertising on TV in 2004

This week, AdEx India looks at looks at IT Sector. The table below shows the categories included considered in IT Sector.

Categories in IT Sector

Chips & Microprocessors

Corporate Image-computer

Software

Desktops

Peripherals

Computer Printers

Laptops/notebooks

Multi-function Business Prods

Networking

Computer Related Range

Servers/mainframes/minis

First, let’s have a look at the IT Sector advertising spends across the years on television.

2001 had a growth of 25 per cent in IT Sector advertising and after having dips in last few years, 2004 comes out to be favorable for IT Sector with 237 per cent growth compared to 2003 on Television.

Going into its details, let’s look at the individual growth of all the categories considered in IT Sector on Television in 2004 compared to 2003.

Out of all the categories in the IT Sector, Laptops/notebooks show the maximum growth of 2836 per cent in 2004 compared to 2003 on Television. Peripherals, the only category to show de-growth whereas Computer related Range and Sever/mainframes/minis having no spends in 2004.

Let’s find out the category in IT Sector with maximum advertising spends in 2004 on television.

The pie shows that 37 per cent of total IT Sector advertising constitutes of Chips and Microprocessors ads on Television whereas corporate image-computer gets 21 per cent of the advertising share.

Let’s also look at the Top 10 Spenders in IT Sector on Television in 2004.

Here, Intel Corporation tops the chart with 31 per cent of the advertising share whereas IBM gets the second position with 9 per cent of the share.

We shall be coming out with similar analyses on other categories in the coming days.

(Analysis from AdEx India - A Division of TAM Media Research)

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