McDonald's, Coke unleash
month long campaign with Sehwag
Indiantelevision.com
Team
(15 February 2005 7:00
pm)
MUMBAI: Coca Cola and McDonald's have got together to give Mumbai
kids a rare chance to play with cricketing sensation Virendra Sehwag.
As
part of a month long promotion, the fast food giant alongwith the
soft drink major will be attracting a host of cricket enthusiasts.
Sehwag, will be an active part of this promotional campaign.
Speaking on the occasion, McDonald's joint venture partner and
managing director Amit Jatia said, "At McDonald's we regularly
introduce new activities for our young customers. Cricket being
one of the most popular sports with kids, we decided to initiate
a program which would excite one and all."
A special kids festival Toy Fest organized by Mcdonald's
offered an opportunity to young enthusiasts to grab on toys they had
missed out on earlier. Along came a thrilling promotion – Cricket,
which was valid at all McDonald's outlets in Mumbai.
The campaign – ' Happy Meal eating... Sehwag ko Meeting' had
four merchandise - bat, ball, skipper and 3D card autographed by
Sehwag, along with a Happy Meal toy.
As
part of a month long promotion, the fast food giant alongwith the
soft drink major will be attracting a host of cricket enthusiasts.
Sehwag, will be an active part of this promotional campaign.