11 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 43
Media, Advertising & Marketing Watch









Mobile Expo '05 opens to innovative marketing stunts
The first Mobile Expo, which is being organised by the Confederation of Indian Industry (CII), Indian Cellular Association and the Department of Telecommunication has been buzzing with activity in Delhi's Pragati Maidan.

Sahara to pump in Rs 2 billion in media business
The Sahara group's media business restructuring will see a thrust on launching new TV & print medium products.

Haier India forays into the mobile space

Café Coffee Day inaugurates 200th outlet

Zee to telecast FIFA/UEFA football match live

Guest Speak
Is your logo that important?
 NASEEM JAVED's Westside View

Top 10 Programmes (23 January 2005 to 29 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23 January 2005 to 29 January 2005)
Star Plus
Sony Entertainment
Sun TV
DD1
Gemini TV

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Today's Newsbreakers.......India
HLL, Maruti hog the advertising limelight
Source:Times of India
 
   
Bollywood bug bites durable majors
Source:Financial Times
   
Free4U, says new channel boss
Source:Business Standard
   
Madison Media bags TVS Motor account
Source:The Hindu Business Line
 
Google gets bullish about ad reach
Source:CIOL
GAIL empanels Leo Burnett, McCann, Rediffusion, O&M
Essel Group to launch Itz Cash card with nationwide campaign
OMS wins gold from MRUC for innovative use of IRS data
Bhaskar Group diversifies into activations business
Source:Agency Faqs
   
   
Forehead...also novel advertising space!
Source:New Kerala
   
Electrolux to turn profitable by '06
India's top 10 brand ambassadors
Source:Economic Times
International News
Belo Profit Rises on TV Advertising Gains
  Source:Reuters
   
Australia Online ad spend up
  Source: Australian IT
   
Sara Lee Names CEO, Plans to Shed Brands
ONDCP Trial: The Defense Makes Its Case
FTC Rules Against Product Placement Disclosure
Fallon's Hahn Moves to BBDO
6 Finalists Emerge in Jaguar Review
Ad Club Names Kiely President
  Source: Ad Week
   
Viacom Outdoor poaches Todd from Emap Advertising
  Source:Revolution Magazine
   
Reebok catapults ad spending with new campaign
  Source: Biz Journal
   
Wynn to Air Megaresort Ad During Oscars
  Source:Yahoo
Media Agency Searches Soar In January, Become Madison Avenue's Most Active
Recent Google Moves Suggest Play For Local Ad Dollars
After An '04 Turnaround, Magazine Ad Pages Dip Again In January
'Traditional' Marketers To Boost Share Of Online Ad Spending, Web Publishers Predict
  Source:Mediapost.com
   
Indy Speedway Names Disney Exec EVP-Marketing
  Source:Brand Week
   
Mediaforce adds Avenues to sales portfolio
ATM advertising soars
Egmont wins Disney Special Collection publishing rights
  Source:Media Week (UK)
   
Ad Campaign Targets 1.2 Million Ohioans Possibly Eligible for Discounted Medicine With Ohio's Best Rx Card
  Source: PharmaLive.com
   
Fairchild Pulls Prom Title Over Porn URL in Ad
  Source:Media Week (US)
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