Television

Sahara to pump in Rs 2 billion in media business

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/21/AmbikanandSahay.jpg?itok=d5pGWbZv

NEW DELHI: The Subrata Roy promoted Sahara group is all geared up to effect another restructuring to its media business. This time around the thrust is on launching new TV and print medium products and beefing up the distribution of its news channels.

 

The group is also planning to pump in an additional Rs 2 billion (Rs 200 crore) in its media business, spread over a period of 18-24 months.

Speaking to Indiantelevision.com at length, Sahara India Media and Entertainment's senior vice-president Ambikanand Sahay said that the new game plan is to weed out old products that are not delivering results and start new ones with a "fresh outlook."

"In this process fresh capital would be needed and the process is on to finalise the modalities of investment, including the time period over which it would be injected," Sahay informed.

Apart from targeting launch of two news channels this month-end, including one for the Delhi region (project name is D1), Sahara is looking at starting English and Hindi language dailies from 27 cities. Niche magazines too are within the launch radar.

"We have dailies in Hindi and Urdu and weeklies in English and Hindi, but the group is looking at new launches with an aim to corner niche advertising market," Sahay said, pointing out that some existing products, like the weeklies Sahara Samay and Sahara Times, may be phased out over a period of time.

The niche magazines that are being proposed would relate to fields of politics and Parliament, health and lifestyle, sports and entertainment and business and finance.

"If plans go as scheduled, some of the new offerings from the Sahara group would see the light of the day before the end of this year," Sahay said.

As far as overhauling of the existing news channels and new ones go, the new mantra would be to have a synergy amongst editorial content, marketing and distribution.

Admitting that distribution and network development has been one of the weakest links in Sahara's media venture, Sahay explained, "Sincere attempts are being made to have a mid-course correction and tested professionals like DK Pandey (who'll head marketing and all news bureaus) and Tapas Roy (national distribution head) have been brought in from other companies to beef up the existing set up."

Without mincing words, Sahay also remarked that Sahara's distribution team had "let down" the channels in the past. The new appointments are being made with an eye on these aspects.

Pandey, for example, has worked in companies like Zee Telefilms, Siti Cable and Reliance Infocomm, while Roy has had successful stints at Star, BBC World and Siti Cable. In fact, along with the likes of Amitabh Srivastava, who now heads Disney's distribution activities in India, Roy is considered one of the top few distribution whizzes in the country.

That some sort of thinking is going on within the group to strategise for the future, gets amplified when Sahay says that 80-odd cities are being identified where the content on the respective regional channels would be tailored for "appointment viewing".

It just needs to be seen whether this time round Sahara manages to get its act right, unlike most times in the past when efforts have failed to bring desired results. For example, Sahara One entertainment channel is present on almost 80 per cent of the cable networks, but in over 60 per cent such networks, it's nowhere near prime or tuneable bandwidth. Result: fuzzy signals and irritated viewers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories