Television

Sahara to pump in Rs 2 billion in media business

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/21/AmbikanandSahay.jpg?itok=d5pGWbZv

NEW DELHI: The Subrata Roy promoted Sahara group is all geared up to effect another restructuring to its media business. This time around the thrust is on launching new TV and print medium products and beefing up the distribution of its news channels.

 

The group is also planning to pump in an additional Rs 2 billion (Rs 200 crore) in its media business, spread over a period of 18-24 months.

Speaking to Indiantelevision.com at length, Sahara India Media and Entertainment's senior vice-president Ambikanand Sahay said that the new game plan is to weed out old products that are not delivering results and start new ones with a "fresh outlook."

"In this process fresh capital would be needed and the process is on to finalise the modalities of investment, including the time period over which it would be injected," Sahay informed.

Apart from targeting launch of two news channels this month-end, including one for the Delhi region (project name is D1), Sahara is looking at starting English and Hindi language dailies from 27 cities. Niche magazines too are within the launch radar.

"We have dailies in Hindi and Urdu and weeklies in English and Hindi, but the group is looking at new launches with an aim to corner niche advertising market," Sahay said, pointing out that some existing products, like the weeklies Sahara Samay and Sahara Times, may be phased out over a period of time.

The niche magazines that are being proposed would relate to fields of politics and Parliament, health and lifestyle, sports and entertainment and business and finance.

"If plans go as scheduled, some of the new offerings from the Sahara group would see the light of the day before the end of this year," Sahay said.

As far as overhauling of the existing news channels and new ones go, the new mantra would be to have a synergy amongst editorial content, marketing and distribution.

Admitting that distribution and network development has been one of the weakest links in Sahara's media venture, Sahay explained, "Sincere attempts are being made to have a mid-course correction and tested professionals like DK Pandey (who'll head marketing and all news bureaus) and Tapas Roy (national distribution head) have been brought in from other companies to beef up the existing set up."

Without mincing words, Sahay also remarked that Sahara's distribution team had "let down" the channels in the past. The new appointments are being made with an eye on these aspects.

Pandey, for example, has worked in companies like Zee Telefilms, Siti Cable and Reliance Infocomm, while Roy has had successful stints at Star, BBC World and Siti Cable. In fact, along with the likes of Amitabh Srivastava, who now heads Disney's distribution activities in India, Roy is considered one of the top few distribution whizzes in the country.

That some sort of thinking is going on within the group to strategise for the future, gets amplified when Sahay says that 80-odd cities are being identified where the content on the respective regional channels would be tailored for "appointment viewing".

It just needs to be seen whether this time round Sahara manages to get its act right, unlike most times in the past when efforts have failed to bring desired results. For example, Sahara One entertainment channel is present on almost 80 per cent of the cable networks, but in over 60 per cent such networks, it's nowhere near prime or tuneable bandwidth. Result: fuzzy signals and irritated viewers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/padman.jpg?itok=svNrYSEl
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/tv-today.jpg?itok=iaYwQGzp
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/danish.jpg?itok=-Z_X3LE1
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kbc.jpg?itok=ETOcxSNn
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Republic_TV-CAF_India.jpg?itok=4m-WJW5E
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories