MUMBAI: The home appliance major Haier, touted as
the second largest home appliances brand in the world, today unveiled
seven GSM state of the art mobile phones officially foraying into
the mobile handset segment in India. The range of phones include entry
level cost effective phones like Z 100 offering a standby time of
18 days to a handset that comes with FM radio to high end models like
the P 7 which is said to be the world's first pen phone with 300K
pixel camera and a dicta phone.
Haier mobile phones are being launched all over India
in a span of 15 days. Haier arrived in India in June 2004.
Speaking on the occasion Haier India president and CEO TK Banerjee
said, "It is our pleasure to be a part of the rapidly growing
Indian cellular industry. We hope to have a significant presence
in the Indian mobile telephony segment by the end of year. We hope
that our phones with their unique features which have made them
popular worldwide will also be widely welcomed by the Indian consumers.
Introduction of mobile phones also reflect Haier India's commitment
to provide best and latest technology to Indian consumers."
Haier India director Pranay Dhabhai added, "
Haier has a vast range of mobile phone models and these seven models
are most suited for the Indian market as they cater to the requirement
of all segments and user needs. Our entire range of mobile phones
comprising over sixty models is designed to meet individual customer
requirements."
The company officials also stated that the aim was to be among
the top four players who constitute 90 per cent of the market today.
Coming to distribution, Haier has tied up with Trust Telecom who
will act as the national distributor for the company's mobile arm.
A nation wide after sales service network has already been set up,
which is in the process of expansion.
A full range of CDMA phones will be launched in three months.
The base line for Haier mobile phones is coined as 'Talk your talk'.
The company also enjoys strategic alliances for component sourcing
with Intel, Fujitsu and other world leaders.
