Indiantelevision.com's The Ad Linx Reporter dated 7 April 2005 - Global and Indian advertising news, information and data at yourh fingertips

Media, Advertising & Marketing Watch

Mad ad world needs to get madder!
It's a mad ad world out there. But, ad industry stalwarts, it seems,
want it get a whole lot madder!

Threat from ad-skip tech hyped: Nielsen
Nielsen Media Research International MD Ian Garland offered a perspective on consumer's changing TV habits.

Kids channels' mantra: "Go local"
If there is one genre on Indian television today that is growing at a rapid speed, it is the kids channel space.

Executive Dossier
'Innovation's key to success in music biz'
Interview with Zee Music & Zee Cinema business head Bharat Ranga.

Guest Speak
Two Masters of IBM Name Brand? …Think
NASEEM JAVED's Westside View

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Today's Newsbreakers.......India

	Will Dhoni be next big catch for sponsors?
	Shah Rukh Khan may star in next Hyundai `safety' campaign
	Call to promote tea as health drink
	Rasna to beef up distribution chain
	Source:The Hindu Business Line



	Is advertising really building brands?
	‘Learn from life around you and weave it into ads’
	The entertainment brand wagon
	Source:Financial Express

	Mumbai year-end
	Interview - Pepsico President and CFO Indra Nooyi
	What's marketing B-schools all about
	Source:Catalyst

	RKSwamy/BBDO Delhi pockets business worth Rs 20 crore
	FICCI Frames ’05: Pester Power unraveled
	Source:Agency Faqs



	Sony jumps on the sponsorship bandwagon
	Pepsi, Coke add flavour to drinking water
	Source:Economic Times

	Cola warriors are back at it
	eBay to hike marketing budget
	Royal Classic acquires `Smash
	Rasna to expand distribution
	Source:Business Standard

International News

	Sony Kicks In $305M For FIFA Deal
	Source:Brand Week

	At Least 4 Shops Advance in $55 Mil. AmEx Unit Pitch
	FTC Declines to Regulate TV Ratings
	Source: Ad Week

	Advertising in Games forum announces details
	Source: GamesIndustry.biz

	McCann Erickson in Detroit Hires Dean Bastian for Newly Formed Director of Creative Development Position
	Source:Yahoo News

	192.com to spend £1m on online advertising relaunched site
	Abbey shifts £22m advertising business to WCRS
	Source:Digital Bulletin

	CHINA: Internet advertising booming says research firm
	Source:Asia Media

	Spitzer pulls campaign ad off Google AIG link
	Source:Reuters

	CSM picks ad veteran to run Hong Kong TV ratings
	Source:Research Magazine

	Advertisers Say Food-Ad Strictures Unfair, Ineffective
	Source:Media Week (US)

	Media Executives: Online Ad Spending Will Continue To Rise In Q2
	Nielsen Expands Outdoor Ad Market Coverage, Move Presages A Boom
	Internet Ad Spending Up In First Quarter
	Digital Mag Subscribers Forward Ads, Link To Sponsor Sites
	Source: Media Post

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