5 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 79



 

 Media, Advertising & Marketing Watch




Indian TV ad spend to grow @ 14%: PwC
Television advertising in India is expected to grow by 14 per cent by 2007, while over the next one year the increase is likely to be over 12 per cent. The scope for growth is there as at present India spends less than 0.5 per cent of its GDP on advertising.

Zee hogs limelight via extensive branding
Ficci Frames, which kicked off with much aplomb in Mumbai yesterday, saw the Zee Network hogging the limelight with an overpowering brand presence at Hotel Renaissance, the venue for the three-day convention.

After Tata Tea, Madison bags Tata Chemicals AOR
Sam Balsara's Madison Communication is sure on a high! After having bagged the media duties of Tata Tea last week, the agency's media arm - Madison Media has now clinched the AOR of Tata Chemicals.

TV ad revenue in China is second largest to Japan in Asia

Branding's all about creating, communicating a message

Don't interrupt; engage: Srivastava, Jain on branded ent.

Guest Speak
Two Masters of IBM Name Brand? …Think
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (13 March 2005 to19 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13 March 2005 to19 March 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Gemini TV


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Source: www.indiantelevision.com
Today's Newsbreakers.......India
HC disposes of plea against MT ad campaign
Source:Economic Times
 
   
MCD to sell ads to install CCTVs
Source:Indian Express
   
P&G cuts prices of Tide bar
Source:The Hindu Business Line
   
Hyundai Motor sales soar in India after ad
  Source:Joongang Ilbo
We won’t hijack ZEE-Bhaskar adverts again, TOI tells the courts
Contract Advertising whisks away Honda biz; Kinetic's course undecided
Mudra draws on Bill Bernbach’s philosophy on twenty-fifth anniversary
Euro RSCG Delhi strengthens creative team with Satbir Singh, Virag Mishra
Aaren Initiative wins new business; expands operations
Source:Agency Faqs
   
'If you touch the heart, an ad can't fail'
  Source:Sify
International News
UK Online Ad Spending Surpasses Radio
  Source:Reuters
   
What Does It Take to Survive a Client M&A?
Mercedes Shelves Smart Car Intro
Podcasts Seen Catching On
  Source: Ad Week
   
Sky signs Panasonic for movie channel deal
Telegraph signs Eurostar promotion
Online ad revenue to soar by 33% in 2005
I-vu picked for Hong Kong interactive push
Quantum Media scoops Loans.co.uk account
  Source: Media Week (UK)
   
Advertising industry counts the cost as boom in product placements exceeds $1bn
  Source:Brand Republic Bulletin
   
MLB, Boys & Girls Clubs Unveil PSA Ads
  Source:Brand Week
Google turns to advertising in Japan
  Source:The Industry Standard
   
SA's online ad industry achieves 137% growth
  Source:Mail & Guardian Online
   
China's booming online ad sector
  Source:Asia Times
   
Aguilera slammed for Skechers ad
  Source: Irish Examiner
   
Ford and Lincoln roll out new communication campaigns in the Middle East
  Source:Ame Info
   
Golf Magazine Tees Up, Sponsors Media Industry Golf Charity
Less Means More On Network TV - More Clutter
  Source: Media Post
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