Zee hogs limelight via extensive branding


MUMBAI: Ficci Frames, which kicked off with much aplomb in Mumbai today, saw the Zee Network hogging the limelight with an overpowering brand presence at Hotel Renaissance, the venue for the three-day convention.

The Subhash Chandra-promoted network, which recently underwent an image makeover and change of logos for all its channels, surely made its presence felt. Be it the hotel corridors, convention halls, media center, the driveway or even the Gala Night celebration, which was held at the end of the first day, Zee (logo and branding) was all over.

The new logos of the various Zee channels (Zee TV, Zee Marathi, Zee News, Zee Bangla, Zee Gujarati, etc.) were displayed at regular intervals throughout the main hall of the convention.

On the ceiling of the hotel corridors one saw innumerable hanging displays, sporting various Zee logos, along with the Ficci Frames logo.

Incidentally, if you haven't got it still, Zee Network is the official convention partner of Frames 2005 and even covered the day's proceedings extensively on Zee News, including live coverage when Chandra and I&B minister Jaipal Reddy were addressing the gathering, which had a fair share of glamour and beauty amongst the business-minded ones.

The network had also put up a wide flat screen television set with the Zee channels airing on it in the hotel corridor where different companies had their stalls displayed.

The Gala Night, which wrapped up first day's proceedings by honouring two stalwarts of the Hindi film industry -- Waheeda Rehman and Shammi Kapoor --- also saw an all-pervasive presence of Zee.

Even the acts performed were managed in a manner that conveyed the Zee message throughout. Singer Shaan, who performed at the Gala Night, was introduced by the emcee (again a Zee person) as the host of Sa Re Ga Ma Pa, which airs on Zee TV. Not only that, there was also an act by the two winners of Zee's talent hunt -- Cinestars Ki Khoj.

Though critics might carp that no other media partner of Ficci Frames had displayed such fondness for such a public display, it cannot be denied that Chandra does command attention and certainly has a knack for hogging the limelight in an environment that was full of stalwarts from various walks of life. That's, probably, called the rub-off effect --- from Chandra on to his company.

Latest Reads

The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ‘The Earth Tee’ and designed by renowned fashion designer Anita Dongre, under its...

Specials Event Coverage Occasions
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV’s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames
Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of...

Specials Event Coverage Ficci Frames
Broadcasters see positive future for TV in India

MUMBAI: The threat of OTT and integrated platform ecosystems like Android TV is at the peak. Its increasing penetration across all age groups may be a threat to the broadcasters in the coming time. But, it isn’t the case yet in India with 64 per cent TV home penetration and much room for growth....

Specials Event Coverage Ficci Frames
M&E stakeholders need to collaborate for growth: Sudhanshu Vats

MUMBAI: If the Indian media and entertainment (M&E) sector, poised to be Rs 2 trillion industry by 2020, is to be a force multiplier and up the present growth trajectory, then all the stakeholders, including the government, need to collaborate sinking differences, according to Viacom18 Group...

Specials Event Coverage Ficci Frames
M&E to cross Rs 2 trillion by 2020: FICCI-EY report

FICCI Frames 2018 saw the launch of its annual media and entertainment (M&E) report, this year by Ernst & Young (E&Y) titled ‘Re-imagining India's M&E sector’ which captures key insights from the exciting and fast growing Indian M&E sector.

Specials Event Coverage Ficci Frames
Ficci Frames 2018: Smriti Irani for highlighting M&E's economic importance

MUMBAI: Even as the Indian media and entertainment (M&E) sector is projected to cross $31 billion by 2020, Minister for Information and Broadcasting (MIB) Smriti Irani said yesterday it is imperative that the country as a whole projected the economic value that the industry lends to the country...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories