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| 27 February 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 96 |
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Media, Advertising & Marketing Watch |  
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Kapil Paaji to MAX movie passion Someone's acquired a bag full of movies. Or so it seems. Last year, one thing that got the public talking besides MAX's enviable cricket acquisition was their interesting ad initiatives. If the ad initiatives to promote movies are any indication then it looks like a movie-packed year ahead.
Star shines as top media brand in Asia-Pacific: survey Star was always shining bright, but now with the findings of a recent survey, it is shining even brighter. According to the latest Readers’ Choice Brand of the Year Awards Star is the leading media brand in the Asia Pacific region.
Ad
agencies take creativity to the loo
McCann Erickson bags creative account of Marico Following a multi-agency creative pitch, McCann Erickson was appointed to handle the strategy and creative advertising accounts of three of Marico Industires leading brands - Saffola, Shanti Amla and Mediker. The combined size of the three accounts in the vicinity of Rs 200 million.
RC to tee off CII's golf initiative Shaw Wallace will partner with the Confederation of Indian Industry’s initiative in promotion of sports, by presenting the first edition of the CII's National Golf on 29 February at Jaypee Greens at Greater Noida. Mike Brooksbank, new vice president (EMEA) of Responsys In a move to increase its commitment to the growing European market for online marketing services, Responsys, Inc., a premier provider of digital marketing solutions, today announced that Mike Brooksbank has joined the company as Vice President of Europe, Middle East and Africa (EMEA). Britain's new pastime: recreational grief A social policy think tank has come out with a controversial conclusion: Britain is suffering from 'recreational grief', best symbolised by the outpouring after Princess Diana's death. Leo Burnett makes a 'bakra' of their creative head honcho "If ever you all come to Spain, keep one thing in mind - Don't come alone or you've had it." This can pass off as a welcome statement when you read it. But it was meant to sound more like a 'beware' threat when Leo Burnett Worldwide chief creative officer Miguel Angel Furones Ferre said it to the Leo Burnett team when he left after his visit to India earlier this month. First seminar on event measurement kicks off in Mumbai International surveys show that events are being increasingly used as highly effective brand building and selling tools. Only they need to be used in synergy and as part of the complete marketing mix. That was the key message that came through the Event Management Development Institute (EMDI) Best Practices Seminar, which kicked off today at the Hyatt in Mumbai. Dubai... here Zee comes There is no biz like showbiz. And the Subhash Chandra-promoted Zee Telefilms Ltd is proving just that with the craze for the Zee Cine awards here reaching its peak as Indian celebrities and stars started trooping in since yesterday. Source: www.indiantelevision.com |
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