MAM

Ad agencies take creativity to the loo

MUMBAI: It's time to take creativity to the loo! Well, at least for some ad men abroad. To demonstrate the importance of the restroom to office workers, Kimberly-Clark Professional has made an offer that two advertising agencies couldn't refuse.



The agencies were asked to use their creativity and flair to redecorate each other's private spaces (read restrooms) with the help of an interior designer.

 

Explaining the rationale behind the makeovers Kimberly-Clark product manager Jackie B Martin was quoted in a media report saying, "The average office building worker spends more than three workdays a year in the restroom. For all that time, shouldn't office workers have a restroom that's as clean and attractive as possible, with high quality bath tissue and towels?"



In what could be described as a battle of the sexes, an all-female team from the Star Group in Cherry Hill, NJ, and an all-male team from The Hal Lewis Group in Philadelphia took command of each other's restrooms and transformed them from standard sinks and stalls into fanciful, colorful versions of their former selves. The women redid the men's restroom using an African jungle motif and the men turned the women's restroom into a tropical paradise. In an effort worthy of reality TV, they threw throw rugs, draped fabrics, hung hooks and undertook the makeover in roughly two hours time said a media report.

Loo before the revamp

The new look loo

(Pic courtesy: www.newscom.com)



The competing design teams featured: Star Group senior vice president and creative director Tracy Donofry, and Star/Rosen Public Relations senior vice president Karen Cutler, versus The Hal Lewis Group executive vice president and COO Jim Boland, creative director/art Marvin Bowe and creative director/copy Peter Villucci.



Maggie Javna, an interior designer who has designed homes and offices for New York-area celebrities, assisted the teams with the makeovers. The two office building management companies - Manhattan Management Company, Cherry Hill, NJ, and Equity Office, Philadelphia - threw their support behind the project, giving the teams and Kimberly-Clark Professional carte blanche to redecorate the formerly corporate restrooms.



The restroom makeovers, which included the company's new high class capacity dispensing systems, were designed to be temporary, and were done without altering any structures or putting anything permanent in place. It's up to the advertising agencies and property management firms to decide whether the restrooms stay this way or return to their previous states. Either way, for the occupants of these bathrooms, the restroom experience will likely be forever changed.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/ipsos_0.jpg?itok=m1IuH7qA
Consumer Confidence slips in February: Thomson Reuters-Ipsos PCSI Study

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,has shown a downward slide in February by 0.9 percentage points.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/ek.jpg?itok=9Dhcnw2C
Praveen Kenneth launches ‘Ek Desh, Ek Hum’ platform

The founder of Law&Kenneth and former chairman Law&Kenneth | Saatchi & Saatchi, Praveen Kenneth, has launched the platform ‘Ek Desh, Ek Hum’ with a video that stresses on the ‘Stronger Together’ theme.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/svg.jpg?itok=rCOq0YnY
SVG Media partners BirdEye to launch customer experience platform in India

SVG Media, a digital marketing platform from Dentsu Aegis Network Company, has announced a strategic partnership with US-based BirdEye in India.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/kumbh.jpg?itok=W4xEHyKf
Colgate offers complete ‘Suraksha’ at Kumbh Mela

Colgate-Palmolive (India) Ltd launched the ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha' campaign at the ongoing Kumbh Mela in Prayagraj, Allahabad.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/puja.jpg?itok=ZMeYcZs_
SBI Life Insurance renews ‘Main Se Hum’ campaign with Cheteshwar Pujara

SBI Life Insurance has renewed its ‘Main Se Hum’  brand campaign, this time featuring cricketer Cheteshwar Pujara and his wife Puja Pujara. The ad created and conceptualised by WATConsult captures Pujara's real life, highlighting his relationship with his life partner.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/Ariel.jpg?itok=K0nS8gZw
Ariel's #ShareTheLoad campaign turning purpose into desirability and sales

Brands today aren’t just selling products, but are providing unique experiences that merge with their identity and consumers’ lives. Technically called purpose-driven marketing, the campaigns tend to touch the right chords.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/joseph.jpg?itok=k9YBDGA8
Sabbas Joseph, co-founder and director of Wizcraft International joins the global advisory board of the prestigious IMWF - international mice & wedding forum

IMWF, the International MICE and Wedding Forum, is all set for a big bang 4th edition in 2019 following the roaring success of the last edition in 2018, IMWF is all set for a big bang this 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/conclave.jpg?itok=q2rQMci9
Improving corporate reputation through enhanced reporting

The 8th edition of the AR (Annual Report) Conclave, a signature event by AR Insight & ReportInsights took place at India’s commercial capital – Mumbai on 14th February 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/value.jpg?itok=YPDW9Zky
Valuepoint Systems announces its top management to accelerate its digital transformation solutions and services

Value Point Systems, one of South Asia's leading digital transformation catalysts, on Wednesday announced the strengthening of its leadership team as the company aims to realise its vision to lead the digital transformation space globally.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories