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Explaining the rationale behind the makeovers Kimberly-Clark product
manager Jackie B Martin was quoted in a media report saying, "The
average office building worker spends more than three workdays a
year in the restroom. For all that time, shouldn't office workers
have a restroom that's as clean and attractive as possible, with
high quality bath tissue and towels?"
In what could be described as a battle of the sexes, an all-female
team from the Star Group in Cherry Hill, NJ, and an all-male team
from The Hal Lewis Group in Philadelphia took command of each other's
restrooms and transformed them from standard sinks and stalls into
fanciful, colorful versions of their former selves. The women redid
the men's restroom using an African jungle motif and the men turned
the women's restroom into a tropical paradise. In an effort worthy
of reality TV, they threw throw rugs, draped fabrics, hung hooks
and undertook the makeover in roughly two hours time said a media
report.
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Loo
before the revamp
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The
new look loo
(Pic courtesy: www.newscom.com)
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The competing design teams featured: Star Group senior vice president
and creative director Tracy Donofry, and Star/Rosen Public Relations
senior vice president Karen Cutler, versus The Hal Lewis Group executive
vice president and COO Jim Boland, creative director/art Marvin
Bowe and creative director/copy Peter Villucci.
Maggie Javna, an interior designer who has designed homes and offices
for New York-area celebrities, assisted the teams with the makeovers.
The two office building management companies - Manhattan Management
Company, Cherry Hill, NJ, and Equity Office, Philadelphia - threw
their support behind the project, giving the teams and Kimberly-Clark
Professional carte blanche to redecorate the formerly corporate
restrooms.
The restroom makeovers, which included the company's new high class
capacity dispensing systems, were designed to be temporary, and
were done without altering any structures or putting anything permanent
in place. It's up to the advertising agencies and property management
firms to decide whether the restrooms stay this way or return to
their previous states. Either way, for the occupants of these bathrooms,
the restroom experience will likely be forever changed.
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