| Building upon Responsys' current success which includes
over 30 market- leading customers in 10 countries, Brooksbank plans
to aggressively extend the company's global reach and presence across
Europe and into the Middle East and African markets. Brooksbank's
top initiatives for the region include strengthening relationships
with existing customers, identifying new opportunities and growing
revenues through successful strategic partnerships. In addition, to
expand and better serve EMEA's customer base, Brooksbank plans to
increase account management activities, provide additional strategic
marketing services and raise Responsys' visibility through targeted
marketing and public relations initiatives.
"I am very pleased to have joined Responsys at this exciting
time of new opportunity," said Brooksbank. "We are seeing
significant new projects within the region, and are well poised
to provide business-critical emarketing solutions to keep pace with
changing demands of international market conditions."
New strategic partnerships for Responsys in EMEA include an alliance
with ProActive-IT, a highly regarded European agency and technology
company. ProActive-IT provides a complete range of CRM services,
covering the design, implementation and optimization of best-in-class
CRM programmes and infrastructures for industry-leading companies
operating in the technology and telecommunications arena. "We
are delighted to partner with ProActive-IT," continued Brooksbank.
"Their profile is ideal for partnering with Responsys. They
have an outstanding reputation in the European CRM market and the
joint partnership has already resulted in signing a world-leading
technology solutions provider as a new customer."
Brooksbank was previously Vice President of Sales, EMEA, for Xchange,
a leading global Customer Relationship Management (CRM) company,
and president of Mallorns Consulting, where he focused on sales
strategy and management for technology clients. Brooksbank has extensive
software industry management experience as Managing Director of
Topdata Software and General Manager, EMEA for Serena International,
a leader in change management software.
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