3 December 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 94
Media, Advertising & Marketing Watch
















BBC claims most favoured among 'evolved' Indians
The new research from BBC World was aimed at understanding the media habits and perceptions of the evolving Indian news viewers. The study provides unique insights on the role news plays in viewers' lives and the ways in which they interact with news channels.

Lodestar awarded media duties for Nick
Lodestar has bagged the media duties for Nick, the dedicated kids channel and MTV's sibling. Industry estimates indicate that the account size is pegged at Rs 60 - 70 million.

Sony's Prabal Ganguly to head Star News sales
Ganguly will be reporting directly to Star News CEO & the ad sales section of Star News will function independently.

Dominos to spend Rs 20 mn on advertising campaign

Bata launches a new range in the 'Power'category

Dabur Foods forays into packaged soup category

Kingfisher goes all out at IFFI 2004

O&M Kolkata launches AIDS awareness campaign

Madison Media bags Tata AIG Life media AOR

Guest Speak
How To Manage A Corporate Naming Project
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (14 November 2004 to 20 November 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14 November 2004 to 20 November 2004)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Gemini TV
Zee TV

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Today's Newsbreakers.......India
Madhukar Sabnavis: Retail brand powers
DVRs may eat up 15% ad revenue of channels by '07: E&Y
Source: Business Standard
   
   
McDowell’s No.1 gets a new packaging
Advertisers play with Web films
Source: The Economic Times
Global luggage brand Carlton gets `ready for the world'
Anti-corruption campaign by Lok Satta
Source:The Hindu Business Line
   
   
Mario Puzo's The Godfather inspires Grasim’s Venetia
Source: Agency Faqs
   
Who's ad is this? Advertisers play with web films
Source: Indian Express
International News
For The Holidays, Magazine Ads Go Interactive
  Source: Media Post
   
Wal-Mart to Launch Price-Focused Ad Blitz
  Source: San Jose Mercury News
   
‘Green’ advertising on the rise with US automakers
  Source; Ethical Corporation Magazine
   
Aflac Duck Gets The Call
  Source: Brand Week
$90 Mil. Levitra to Saatchi Consumer Healthcare
Lego's $30 Mil. U.S. Media Account Stays at Starcom
New Timetable for WPP's Purchase of Grey
  Source: Ad Week
   
INDONESIA: SCTV expects TV ad spending to grow 12%...
  Source:Asia Media
   
Injection of colour maximises creative scope for advertisers
Future marketing lies with Schofield
  Source:Media Week (UK)
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