| The new pizza has a delicious soft creamy layer of
cheese generously spread between two crunchy thin crust bases and
more creamy cheese spread over the toppings. It's a new innovation
and a major advertising campaign, comprising high impact television
and press activity spread over a duration of four months, will support
the launch.
Domino's Double Cheez Crunch Pizza is claimed to be an internationally
acclaimed product and doing well in the markets of the US, UK, Australia,
Japan, Korea, Taiwan and Malaysia.
It comes in the size of 10" and can be ordered in both vegetarian
and non-vegetarian combinations. As a part of Domino's promotional
offer, customers who buy a Double Cheez Crunch Pizza will get the
second pizza at a 50 per cent discount.
Domino's Pizza India Limited, which is the master franchisee for
India, Nepal, Bangladesh and Sri Lanka, is promoted by Shyam and
Hari Bhartia of the Jubilant Organosys Group (formally Vam Organic
Group).
It opened its first Domino's Pizza store in India in January 1996,
at New Delhi. Today Domino's Pizza India has grown into a countrywide
network of stores, with a team of over 2,000 people.
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