Madison Communications chairman and managing director Sam Balsara says, "We are extremely happy to add Tata AIG to our roster of blue chip clients. Tata AIG Life was looking for a totally revolutionary media approach and I am particularly pleased that they have decided that we were the best suited to cater to their needs."

Tata AIG Life vice president marketing Rohit Mull says, "Madison Media’s credentials are impeccable and we believe that they are well suited to meet our business challenges. The changes in the environment today require an AOR team that is highly committed, innovative and involved with our day-to-day business goals and Madison Media’s impressive track record with their existing clients reflects their expertise and performance oriented approach."