Madison Media bags Tata AIG Life media AOR

MUMBAI: In a multi-agency pitch, Madison Media won the media account of Tata AIG Life. The size of the account is estimated to more than double for the calendar year 2005, informed an official statement from the agency.

 

 

The pitch comprised two rounds. While in the first round, several media agencies pitched for the business, three agencies were shortlised for the second round.



Madison Communications chairman and managing director Sam Balsara says, "We are extremely happy to add Tata AIG to our roster of blue chip clients. Tata AIG Life was looking for a totally revolutionary media approach and I am particularly pleased that they have decided that we were the best suited to cater to their needs."

 

 

Says Madison Media (West) CEO Punitha Arumugam, who led the pitch, "Our interaction with the team at Tata AIG Life so far has been extremely exciting and we are eagerly looking forward to working closely with them on the media challenges posed by them."

 

Tata AIG Life vice president marketing Rohit Mull says, "Madison Media’s credentials are impeccable and we believe that they are well suited to meet our business challenges. The changes in the environment today require an AOR team that is highly committed, innovative and involved with our day-to-day business goals and Madison Media’s impressive track record with their existing clients reflects their expertise and performance oriented approach."

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