Kingfisher goes all out at IFFI 2004

MUMBAI: Kingfisher, the flagship brand of United Breweries Limited, has donned a distinct Goan identity this IFFI 2004. Kingfisher, the official beer of IFFI will be available in Goa for the 10 days of the festival in a commemorative pack designed by Mario Miranda.

The colorful, cheerful pack is seen on all Kingfisher bottles, kiosks, hoardings and promotional material during the festival. 'The King of Good Times' also carried forward the theme while it participated in the IFFI carnival, which was organised specially for the delegates on the opening day of IFFI 2004.

In addition, beer lovers will be able to buy Kingfisher from a currency-operated, unmanned vending machines at the beer kiosks that has been set up at all the IFFI related venues which include various beaches in Goa, which are screening the films. These kiosks and vending machines are placed on the beaches of Miramar, Calangute, and Morgim in North Goa, Colva in South Goa. Ponda and Mapusa are the two non-beach venues for the IFFI screenings during the festival.

Announcing the various IFFI-related initiatives by Kingfisher, United Breweries Limited EVP Shekhar Ramamurthy said, ““IFFI is one of the most awaited events in India and also internationally. While the commemorative label by Mario Miranda is a tribute to the artistic talent that is celebrating cinema at Goa, the vending machines and kiosks is offering them an enhanced experience of enjoying their favourite beer even as they watch the movies at the beach and other locations.”



“The vending machines can be programmed to dispense Kingfisher in different markets at the prevalent rates that are applicable there. The Kingfisher “Smart” vending machines are being first installed in Goa and thereafter will be installed across the country in Mumbai, Pune, Delhi, Bangalore and Hyderabad, “ Ramamurthy added.

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