24 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 23










Mam Special Report













Profiling on-air-promos - I
Kicking off the on-air-promo profile series with the OAP of Zee TV's 'Zee Woman'.

Kelloggs in limelight with Zee Woman slot, 'Shrek 2'

Media, Advertising & Marketing Watch
Jubilant 50: Ad Club comes of age
With Anil Ambani gracing the occasion, the Ad Club's 50th anniversary celebration was one that was conducted with pomp and finesse. With the who's who of the advertising fraternity in attendance, the event marked a true spirit of happiness and jubilation.

Fourth Indian Telly Awards' jury meet begins
The six-day long jury meet for the fourth edition of the Indian Telly Awards kickstarted Monday in Mumbai.

Motorola's deal with tennis sensation Sharapova
Motorola has announced a global marketing agreement with Wimbledon tennis champ Maria Sharapova.

TVCs can improve US image abroad: Study

US ad spend up 6.4 per cent in first half of 2004

WPP's first half revenue up 6 per cent

TV Ratings
Top 10 Programmes (8 August 2004 to 14 August 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (8 August 2004 to 14 August 2004)
Star Plus
Sony Entertain
Sun TV
Gemini TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
TBWA-Malayala Manorama come up tops at Cochin Ad Club awards
Kaun banega cricket-pati? ESPN or ZEE?
Advertising Agencies Guild Conducts workshop on Brand Building
Source:Agency Faqs
 
Olympic Ads Have Short Shelf Life; Public Is Quick To Forget
Age No Bar For Fairness Creams
Source: The Financial Express
   
 
No blanket ban on cigarette ads
Source:Indian Express
Rs 85 crore ad biz raining in Delhi
Innovation ad: No dating problems for Maxim readers
Salman Khan to promote Red Tape
Source: The Economic Times
   
Mike Khanna says successor race `open`
Nielsen/NetRatings to fine-tune research
Source:Business Standard
 
Now, Chan will say hamara Bajaj
Source:Times of India
   
Diamonds and cricket
Source:The Hindu
 
Music channels bank on talent hunt, reality shows
Source:The Hindu Business Line
International News
Radio Unveils New Consumer Research: This Time, It's Personal, Relevant Too
Study Affirms Web Use Among Beltway Policy-Makers, Shatters Myth Of Recess Absence
The Art Of The Cross-Media Deal
Vitals Offers Some Statistics: 8/31 (Launch), 200,000 (Rate Base), One (Ambitious Editor)
  Source: Media Post
   
Room Nearer the Top Gets Gosper To TBWA
  Source: Ad Week
   
ESPN Puts Muscle Into Pregame
  Source: Brand Week
Battle of advertising mascots about character
  Source:Florida Today
   
"Think Different" Competes in Yahoo! Advertising Poll
  Source:The Mac Observer
   
Advertisers find a demographic gold mine: fantasy sports
  Source: IHT
   
Contract wins push Leith ad agency into profit
  Source: The Herald (UK)
   
Ad Spending in First Half 2004 Up 9.1 Percent
  Source:Media Week (US)
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