US ad spend up 6.4 per cent in first half of 2004

MUMBAI: The first half of 2004 witnessed an increase of 6.4 per cent in the US ad spend, a growth propelled by some impressive performance from the country's top automakers and also because of the raging ad battle between two presidential candidates, according to tracking firm Nielsen Monitor-Plus.



Auto manufacturers DaimlerChrysler AG and Nissan Motor Company raised spending on truck and sports utility vehicle advertising by 56 per cent and 21 per cent respectively. General Motors raised spending by nearly 8 per cent and Ford Motor Company increased its budget by 12 per cent.

Coming to political advertising, US presidential candidates and their supporters have aired commercials more than 350,000 times.



Procter & Gamble maintained its position as the largest single advertiser with $1.5 billion spent during the six-month period, up nearly 11 per cent from a year ago, according to the report.

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