23 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 22










Media, Advertising & Marketing Watch













'Times' targets upwardly mobile with 'ngage'
The fortnightly tabloid aims at providing wholesome ent, fun-info & interactive content for people on the move.

Fame Adlabs' takes a leaf from TV's success
Television seems to be quite an inspiration for Fame Adlabs. Targeted at the youth segment, the multiplex in Andheri pioneered a promotion activity 'The Good Morning' shows.

Star Group revenues up 20%: report
Group's revenues for 2003-04 $ 408 million; ad revenues up 21%, driven primarily by Star Plus: MPA report.

Interview
''The 50th year is a watershed to mark the importance of The Ad Club Bombay"
Interview with The Advertising Club Bombay President M G Parameswaran

GUESTSPEAK!
Let's Kill The Term "IT"
NASEEM JAVED's Westside View

Zee TV marketing head Ashish Dabral quits

Emirates to sponsor BMW Golf tourney in Munich

TV Ratings
Top 10 Programmes (1 August 2004 to 7 August 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (1 August 2004 to 7 August 2004)
Star Plus
Star Sports
ESPN
DD1
Sony Entertain
Sun TV
Gemini TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Advt Industry Must Become Global Hub For Creative Outsourcing: Anil Ambani
Source: The Financial Express
   
Triton Communications bags business worth Rs 11 crore
Bombay Ad Club’s fifty and going strong
The 'F' Factor
It's a week long festival on Animal Planet
Source:Agency Faqs
   
Chandigarh: Admn eyes ad money
Ad Vietnam
...And Bush milks Games in TV promos
Source:Indian Express
   
Ad ind to become outsourcing hub: Ambani
Source:Sify
Colvyn Harris set to take over Mike Khanna
It's a Golden moment for Ad Club Bombay
Motorola signs Sharapova for global marketing effort
Ad industry to become creative outsourcing hub: Ambani
Save your sales
WPP to bid for Grey Global
Source: The Economic Times
   
Prasar Bharati eyes ad pie
Source:Business Standard
   
Mysore: Ad agencies told to use Kannada in hoardings
Source:The Hindu
 
Coke bags gold trophy at marketing awards
Source:The Hindu Business Line
 
Salman Khan to sell "Red Tape" shoes
Source:www.123bharath.com
International News
In the Trenches with Matt Oettinger, Manager of Media Development at Fastclick
Media Buying, Economy Drive WPP Earnings, Position It For Run At Grey
Mag Rack: Who's Really King Of The Newsstand?
  Source: Media Post
   
6 Percent Revenue Boost for WPP
Schwab Opens Review for $95 Mil. Business
  Source: Ad Week
   
On the Web, Branding Is Back
  Source: E-Commerce Times
Daily TV Marketplace - BBC Two hits gold with Olympics
Hachette re-jigs marketing team
Lads’ mags storm through like new kids on the block
  Source:Media Week (UK)
   
Taiwan launches advertising campaign in UN entry push
  Source: China Post
   
Govt spent $890,000 advertising PHOs, ACT says
  Source: Stuff.co.nz
   
Parents condemn junk food advertising
  Source: The Age
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