The golf event is a part of the PGA European Tour which airs on ESPN Star Sports in India. The tourney will take place from 26 to 29 August at the Munich Nord-Eichenried golf club's course.

In the last few years, Emirates claims to have gained a reputation for global sports sponsoring. Alongside golf, Emirates has also committed itself to worldwide events in cricket, football, horse racing, tennis and rugby.

Emirates is also preparing for its largest commitment to sport sponsoring to date: the 2006 Fifa World Cup in Germany. Emirates is the first ever airline to act as official partner at a World Cup. Emirates has also been able to secure the services of Franz Beckenbauer, one of the Germany's best-known sports personalities.

Beckenbauer was recently named by Emirates as its 'Worldwide Ambassador for Football'.