17 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 18










Media, Advertising & Marketing Watch










Rights issue referred to BCCI marketing panel
BCCI working committee refers telecast rights issue to marketing committee for 'further advice'.

India cricket telecast rights: Zee ups the ante

Air Deccan partners Cutting Edge for in-flight ad
Domestic Indian airline Air Deccan will carry advertising on all its airbus. The airline has joined hands with Mumbai-based marketing solutions provider Cutting Edge Media for the project rolling out in August.

BBC Magazines reports record rise in circulation
BBC Magazines a division of BBC Worldwide in the UK is celebrating its biggest overall circulation jump in a decade.

MSRDC invites tenders from outdoor ad agencies
Maharashtra State Road Development Corporation (MSRDC) that has constructed the 94-km long Mumbai-Pune Express Highway running parallel to the existing NH-4 alignment is inviting tenders from outdoor advertising agencies to avail of the opportunities offered by the unipoles put up by it along the Expressway, according to a press release.

HM steers Lancer into "Kyun! Ho Gaya Na'
Hindustan Motors (HM) through film branding initiative launched Kyun! Ho Gaya Na? (KHGNO) Lancer contest at popular cinema halls across the country. The movie made a public appearance on the big screen on 14 August.

GUESTSPEAK!
Most powerful 3 letters in the world today are WWW
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (1 August 2004 to 7 August 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (1 August 2004 to 7 August 2004)
Star Plus
Star Sports
ESPN
DD1
Sony Entertain
Sun TV
Gemini TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Media Planners, Agencies Skip Olympics Advertising
Promotions & Placements: Problem Areas
Source: The Financial Express
   
JWT Chennai wins Pondicherry Tourism account
Divya Bhaskar reduces colour ad rates for festive season in Ahmedabad city
Debraj Tripathy takes LS Krishnan's place as general manager Maxus
Source:Agency Faqs
   
DY&R's Indian brass to give Y&R control
Don't wait for a break
Rediff ready to sell, finally
Cricket: India's most pricey religion
Mallya bets on sexy 'models'
Source: The Economic Times
 
Olympics fail to generate revenues for Doordarshan
Source:www.123bharath.com
 
CII to hold two-day marketing meet
Source:The Hindu
 
Cricket still the main draw
CII marketing meet from tomorrow
Source:The Hindu Business Line
International News
B2B Ad Pages Down Again In June
Could New Permission-Based Ad Service Replace E-mail?
Word-Of-Mouth Study Finds Consumers Link Brands To Industry Crises
  Source: Media Post
   
FCB, JWT Square Off for ONDCP
Subway Scuttles Search, Hires Goodby
The Ins and Outs of Subaru's Review
McDonald's Picks Burnett for New Product
  Source: ABC Online
   
GM Rebuilds Marketing Deparment
Mischa Barton To Star For Keds
Executive Departs Nissan For Y&R
  Source: Brandweek
Web site wants free speech for foreign gambling ads
New ad accuses Bush of allowing false advertising
  Source: USA Today
   
Belo to pay $23M to compensate advertisers
  Source:MLive.com
   
UK: French Connection Ditches FCUK Ad Campaign
  Source:just-style.com
   
New owner lifts the lid on Cannes
  Source: Telegraph (UK)
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