Television

India cricket telecast rights: Zee ups the ante

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/04/BCCI_0.jpeg?itok=KInfjR1f

NEW DELHI: A day after the tenders for BCCI-controlled cricket telecast rights were opened, the action continues to heat up.

Highest bidder Zee Telefilms ($ 260 million) has just upped the ante by committing an additional Rs 945 million for development of domestic Indian cricket, in association with the cricket board.

The Subhash Chandra-promoted Zee Telefilms emerged as the highest bidder for the telecast rights for four years of Board for Control of Cricket in India-organised cricket in India with a quote of $ 260 million. The closest to this punt is ESPN-Star Sports whose bid is about 10 percent lower at $ 230 million.

In a detailed plan for development of cricket, Zee Telefilms has informed the BCCI that not only would it commit additional funds for domestic cricket, but would also partner with the cricket board in turning into reality its dream of taking cricket to newer heights in India and abroad.

Zee Telefilms, which feels that ESS is making unnecessary noises on the bids as it is "feeling the heat from a domestic company", has said that if it emerges successful in winning the telecast rights, cricket would be on the existing network in the first year, while a separate sports channel has been planned for the second year of the deal that should get flagged off from 1 October, 2004.

Contacted by indiantelevision.com, Ashish Kaul, vice-president, corporate brand development, Essel Group (the umbrella corporate entity for Zee Telefilms and other business ventures of Chandra) said, Zee will ensure that steps are taken to raise the profile of domestic cricket."

Not only has Zee proposed, according to Kaul, the creation of a centralized marketing programme for domestic cricket, but the network channels would also provide support in licensing and merchandising and packaging and promoting domestic cricket tournaments, thus raising the emotional quotient for fans involvement in Indias international series events.

Zee intends to raise television coverage of domestic matches. It will produce live coverage of over 52 days of domestic cricket each year, possibly extending this to as many as 72 days annually, Kaul explained, while detailing the plans that had been conveyed to the BCCI along with the bid.

As part of this game plan, Zee is looking at producing and telecasting live matches of the Ranji Trophy (both one day and first class), Irani Trophy, NKP Salve Challenger Trophy, DB Deodhar Trophy and Duleep Trophy. The focus will also be on live coverage of select matches from university level and Under-19 cricket.

According to Kaul, it is BCCIs vision that Zee proposes to build and nurture in due course. Considering that Zee Telefilms has the infrastructure and the experience in the broadcasting industry and has been the first broadcaster to enter into cable and satellite households (in India), producing and telecasting cricket should not be a problem.

In executing the telecast plans, Zee Telefilms will have the advantage of its affiliate, ASC Enterprises, that owns and operates Indias first KU-band direct-to-home (DTH) satellite platform as well as Siti Cable, the biggest multi-system operator in the country.This makes it possible for any Zee channel to get instant connectivity in a significant number of cable homes, Kaul said, hammering home the advantages the company holds, which could be put to good use for cricket purposes too.

Zee also claim it is Indias largest overseas broadcaster as it owns and operates three channels in the USA, Canada and the Caribbean, four channels in the UK, two channels in Europe, one each in Africa, Australia /New Zealand, four channels in the Middle East and six channels in the Asia-Pacific.

Lastly, Zee Tele has also pooh-poohed critics who have said Zee, despite being the bidder for BCCI cricket, does not have any experience in producing and telecasting cricket. We have shown cricket quite extensively on our network abroad, Kaul added.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/23/zee-tamil-sare-gama.jpg?itok=Vd5vu3RX
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Nivedita-Oak.jpg?itok=75PAewjb
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/pathan.jpg?itok=tah626ME
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/cnbc.jpg?itok=opviMAi9
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/mn.jpg?itok=QPriVkLO
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/india.jpg?itok=M2oqHiQO
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/vs.jpg?itok=pVjUI8CY
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/bbc.jpg?itok=gE0qxQNX
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/fox.jpg?itok=tK9XckqM
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories