|
As had been reported earlier by indiantelevision.com, BBC Magazines
signed an agreement with The Times Group to set up a joint venture
company to publish magazines in India. Dwelling on the latest results,
BBC Magazines MD Peter Phippen added, "This has been one of
the most exciting periods in BBC Magazines' history, not only because
it saw the acquisition of Origin Publishing as our new specialist
arm but also, because, we rose to the challenge of new competition
in Food and Gardening, extended our presence in the Women's and
Children's sectors. We also strengthened our market leadership in
Motoring."
BBC Magazines' Top Gear claims to be the market leader in
the motoring segment for the 21st consecutive period. Subscriptions
are up 30 per cent year on year
Meanwhile, a new licensed edition of Top Gear magazine was
launched in China this period. It will be joined next month by a
Russian edition and before the end of the year by one in the Phillipines.
One of BBC Magazines' key offerings Radio Times was able
to weather what has been an unusually difficult period in the paid-for
listings sector. The beeb claimed that the publication had been
able to post one of the smallest declines in the market, despite
free and paid-for rivals investing huge amounts in major television
advertising campaigns.
A couple of months ago Radio Times rolled out the largest
direct marketing campaign in its history to almost one million homes
in London and Manchester. This was a part of a targeted drive to
attract new readers.
|