16 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 17










Executive Dossier










'While differentiating your channel ID, you need to find the road not walked on before'
Interview with BBC Broadcast account director Jill Lindeman

Media, Advertising & Marketing Watch
Sony's 'Indian Idol' dream run starts 17 August
Sony is positioning the show as the most involving and entertaining show that one will ever see on television. The ground activities across 10 cities will kick start from 17 August.

MTV-QJam partner to take music closer to the youth
MTV India now takes music to a different level by partnering with QJam- a product of Real Image, which is being touted as the 'smart digital jukebox'.

BCCI cricket: Zee ups the ante
Chandra comits addl. Rs. 945 million for domestic cricket's development,sports channel in the 2nd year of the deal.

Zee poised to win India cricket rights
ESS lays claim to India cricket telecast rights

Fun Republic celebrates I-Day with kids
Hong Kong Tourism Board lures Bollywood glitterati
MSN, MTV contest winner meets Shahrukh Khan
Moscow launches campn to bid for nxt Olympics host
Hutch provides Olympic content to subscribers

TV Ratings
Top 10 Programmes (25 July 2004 to 31 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25 July 2004 to 31 July 2004)
Star Plus
ESPN
Star Sports
DD1
Sun TV
Sony Entertain
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Parle Agro, Rasna Take New Affordability Route
Will The TV Audience Be Olympic-size For Athens?
Source: The Financial Express
   
Indian Airlines, with a bouquet full of warmth
Dainik Bhaskar to launch Hindi magazine – Aha! Zindagi
Source:Agency Faqs
   
Waiting for Aamir-Coke ties revival
NBC targeting $1 billion in ad sales for Olympics
Source: The Economic Times
 
Advertising for hard-working staff is discriminatory to shirkers!
Source:www.123bharath.com
International News
) On Advertising: In Grey bid, all not black and white
  Source: IHT
   
) Nike pulls 'insensitive' ad
  Source: ABC Online
   
Malaysia : AA's strong advertising, promotion commitment
  Source: thestar.com.my
   
Cellcom pays NIS 150,000 for 1-minute ad on "A Star is Born"
  Source:Israel Business Arena
   
Major shift in TV ad power
  Source: Sunday Business Post
   
Media Ad Campaign To Find New Liver Is Successful
  Source : Health Talk
Big profits at WPP hint at end of advertising slump
  Source: Guardian (UK)
   
Advertisers Try Vaulting Over The Official Games Marketers...
  Source:New York Post
   
DNC Ad Uses Misleading Information on Job Losses
  Source:CNS News
   
Bahrain advertising surges 44 pc
  Source: AME Info
   
N.C. congressional candidate calls Pakistani a terrorist in new ad
  Source: San Francisco Chronicle
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