11 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 14









Media, Advertising & Marketing Watch










DD nets Rs 80 million from Olympics
Prasar Bharati has netted almost Rs 80 million from selling packaged spots on the forthcoming Olympics coverage.

Kevin Vaz elevated to Star India EVP ad sales
Star India's head of sales for the network Kevin Vaz has been promoted to executive vice-president ad sales.

Emap acquires Cannes Lions Intl ad fest for £52.5 mm
European publishing giant - Emap has acquired the "Oscars of the advertising industry" - Cannes Lions International Advertising Festival from Roger Hatchuel.

Preity Zinta to endorse 'Head & Shoulders'
Consumer goods giant Procter & Gamble has roped in Bollywood actress Preity Zinta as brand ambassador for its personal care product Head & Shoulders shampoo.

ESPN expands John Skipper's portfolio
AT&T, NBC's Olympic goodies for US mobile users

TV Ratings
Top 10 Programmes (25 July 2004 to 31 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25 July 2004 to 31 July 2004)
Star Plus
ESPN
Star Sports
DD1
Sun TV
Sony Entertain
Source: www.indiantelevision.com
Today's Newsbreakers.......India
CavinKare signs on Irfan Pathan
Preity Zinta is brand ambassador for `Head & Shoulders'
Canco strikes gold at NY Festivals
Now, a 24-hour channel for ads!
Vasool Raja on AirTel
Dabur to join shampoo price wars — To launch one-rupee sachet to drive volumes
Source: The Hindu Business Line
   
 
Pepsi WC Cricket '03 campaign bags award
Emap adds Cannes Lions' ad fest to its kitty
Source: The Economic Times
   
Preity Zinta to endorse Head and Shoulder shampoo
Source: Deepika Global
Videocon To Sponsor Int’l Cricket In India Till ’06
Preity Zinta Named New Head & Shoulders Brand Ambassador
Source:Financial Express
   
Ambience Publicis wins RIM pre-paid campaign pitch
Canon awards Rs 20 crore business to Dentsu Marcom
Discovery aims bigger advertising pie with a lifestyle channel
McCann-Erickson wins two golds, one bronze at NY Festivals
MTV bargains over stake, valuation with SS Music
Source:Agency Faqs
   
MCD wants a share of ITPO ad revenue
Let the brand wars begin
Source: Hindustan Times
 
International News
$90 Mil. Claritin Account to Euro RSCG
IOC Appoints Marketing Chief
14 Percent Q2 Revenue Rise for Grey
  Source: Ad Week
   
Best Western Extends 'Best' Campaign
  Source: Brand Week
   
Magazine Ad Demand Continues To Build, July Marks Another Page Gain
Print Media Reap Highest Ad Yield Relative To Consumer Time
  Source: Media Post
   
VNU, Northstar, Future Plus and Redactive join APA
  Source : Media Week (UK)
Dutch Slurping Coffee Ad Raises Eyebrows
  Source:www.newsday.com
   
Two top advertising firms bid for Tzav Pius budget
  Source: Ha'aretz, Israel
   
Transport ads trim loss of MediaNation
  Source: China Daily
   
India Jewelers Pump up Advertising as Domestic Sector Takes Off
  Source: International Diamond Exchange
   
Pop-up ad firm accepts FTC settlement
  Source : Big News Network
   
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