P&G's casting coupe: Preity to endorse 'Head & Shoulders'

MUMBAI: Consumer goods giant Procter & Gamble has roped in Bollywood actress Preity Zinta as brand ambassador for its personal care product Head & Shoulders shampoo.

The signing is perceived as a well-thought out move from P&G to increase its market share in the country's 9-billion-strong shampoo market. Career-wise, at present Zinta is on a roll with all of her latest releases doing well in the box office.



TVS Scooty and Nestles's Maggie had signed Zinta this year. The dimpled actress, who had been associated with brands like Hyundai Santro and Pepsi, has also been endorsing Cadbury's Perk and Godrej's home appliances. Preity also writes a monthly column for BBC Online on Bollywood.



Zinta had become a 'hero' off screen when at the Mumbai sessions court she stuck to her earlier statement of receiving threatening calls from the underworld during the shoot for the film Chori Chori Chupke Chupke in 2000. She was the first film personality to have supported the prosecution in the Bharat Shah case.

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