TV advertising shows steep rise in Oct '03
Total duration of TV ads during Sep- Oct rivaled the peak in February, during World Cup: An AdEx India Analysis.

Headlines
EC likely to speed up screening of political ads
EC is likely to reduce the duration for clearing pol ads, meant for TV channels, from the proposed 10 days to about a week.

Picardo is Reality TV mkt manager Asia Pacific&India
UK based International Thematic Channel creators, Zone Vision, has appointed Flecka Picardo as the marketing manager, Asia Pacific and India. Picardo will be spearheading all marketing and promotional activities for Reality TV in India.

Coca-Cola introduces Vanilla Coke
Coca-Cola India has announced the launch of Vanilla Coke, the first new flavour extension of the Coca-Cola brand in the country India.

Pepsi launches promotion for Iglesias concert
On Easter Sunday 11 April Latin sensation Enrique Iglesias will strut his stuff in Mumbai at the MMRDA Grounds in Bandra. One of the sponsors Pepsi has lined up a promotion.

Star World comedy nights now gets real
It doesn't get more real than this, now does it. Star World is getting its core property 'Absolute Comedy' near home to Provogue Lounge as 'Absolutely Comedy Nights'.

[V] in a hunting mood
It's hunting time on Channel [V]. The music channel has tied up with telecom company Hutch for a Treasure Hunt which promises to be the most the craziest and wackiest hunt ever.

Vodafone, Warner Bros. in global wireless distribn deal
Hutch expands mobile gaming mrkt with 400 products
THQ, Nickelodeon announce 2004 product lineup
Medialink wins six Telly Awards in the US
Warner brings 'Samurai Jack' onto DVD
SeaChange to help combat ad skipping with new syst

TV Ratings
Top 10 Programmes (21 March 2004 to 27 March 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (21 March 2004 to 27 March 2004)
Ten Sports
DD1
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com