Vodafone, Warner Bros. in global wireless distribution deal

MUMBAI: Warner Bros. Online and Vodafone have signed a distribution deal. This will bring iconic Warner Bros. brands as well as current information on upcoming projects to Vodafone live! customers across the world.

The global agreement covers 16 countries.Warner Bros.' global brands include The Matrix, Harry Potter and Looney Tunes.Initially Warner will provide Vodafone with games, screensavers, alerts and other mobile applications based on its popular brands. Vodafone and Warner Bros Online will collaborate on the development of "made for mobile" content, created exclusively for wireless platforms, which will include video content.

Warner Bros Online senior VP, GM Jim Noonan was quoted in a company release saying, "Vodafone is a great partner and this arrangement underscores how important wireless is to Warner Bros. Studios. It further increases our ability to promote and create awareness for our vast library of rich entertainment properties as well as to enhance our relationship and better serve our audience. Having our content on Vodafone live! will enable us to package existing entertainment properties in new compelling and dynamic ways while also helping our sister Warner Bros. Entertainment companies maximise awareness for their upcoming projects."

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