Picardo appointed Reality TV mkting manager, Asia Pacific & India


MUMBAI: UK based International Thematic Channel creators, Zone Vision, has appointed Flecka Picardo as the marketing manager, Asia Pacific and India. Picardo will be spearheading all marketing and promotional activities for Reality TV in India.

Flecka Picardo

Launched early last year, Reality TV, a 24-hour channel delivers non-stop insight into people's lives without actors, special effects or rehearsed material. The channel has attained an impressive reach and has crossed a viewership of 15 million households across the country. Reality TV is distributed in India by Zee Turner.

Prior to joining Zone Vision Picardo was the sales and marketing manager, Asia Pacific at Asia Television Network, London. Her previous assignments include experiences with Sony Entertainment Television India and CNBC India.

Talking about her latest assignment Picardo said, "Working with Reality TV will be an experience unlike that of other television channels. This appointment offers a challenge of introducing and sustaining a new concept of programming with respect to Indian audiences. I believe that with a proper blend of marketing strategy and experienced insight into the psyche and preferences of the Asian consumers, we can go a long way in expanding the reach of Reality TV."

Zone Vision president Agnieszka Somerville said, "We are pleased to have Ms Picardo on board. She brings with her, an experience with Indian and International channels which will help us improve our marketing and promotional strategies for our Asian viewers."

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