Medialink provides news and media services for professional communicators. The US Telly Awards held a few days ago recognised creative excellence in television and video production.

Founded in 1978 the Telly Awards honour the best film and video productions and non-network television programming in the US. Four of the six awards captured by Medialink were for video news releases (VNRs), the video versions of traditional press releases that are distributed to television newsrooms for their use in news broadcasts. Two of the awards honoured internal news broadcasts.

Levi's Best Fit Jeans won the highest honour, a Silver Telly, in the news feature category. The VNR explained how the virtual fitting room located on the Levi's jeans website helps users find the perfect fit in a style of jeans for their body type.

The Telly Awards claim to receive over 10,000 entries annually. It is now accepting entries for the 25th edition of the event.