14 March 2019 | Volume 7 Issue No:70   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Joy Personal Care ropes in Mithila Palkar and Divyendu Sharma for new facewash TVC
Joy Personal Care from the house of RSH Global has launched a new TV campaign with Mithila Palkar and Divyendu Sharma to promote its range of face wash with natural extracts. The TVC, which goes on-air on 14 March showcases new age relationship between a young couple and emphasises on the fact that people who love us, love us for what we are, our 'Asli Chehera'.
continue reading...
Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Max Fashion, Denstu Webchutney democratise fashion saying #BehenKuchBhiPehen!
Changing the narrative of telling customers to wear to 'fit-in' and stay 'trendy', Max Fashion, in partnership with Dentsu Webchuteny has launched its latest campaign #BehenKuchBhiPehen, asking women to wear whatever they want to.
continue reading...
MAM | Media And Advertising
Jack in the Box Worldwide bags digital mandate for Marico's Parachute Advansed Coconut Crème Oil
Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, has won the digital mandate for Marico's Parachute Advansed Coconut Crème Oil. The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties.
continue reading...
MAM | Media And Advertising
L&K Saatchi & Saatchi strengthens team
L&K Saatchi & Saatchi has announced the appointment of Trishay Kotwal, erstwhile unit creative director, Lowe Lintas Mumbai, as its executive creative director. In his new role, he will be reporting to L&K Saatchi & Saatchi joint national creative director Kartik Smetacek.
continue reading...
  Iworld | Telecom
  Bharti Airtel to cut direct stake in Infratel by 32%
  Iworld | OTT
  YouTube to launch music streaming app in India
  Specials | Event Coverage
  Need to focus on self-regulation and less regulation: Amit Khare, Secretary, I&B at FICCI FRAMES 2019
  MAM | Marketing
  Whirlpool India wins 2 prestigious iF Awards 2019 For Design Excellence
  MAM | Media And Advertising
  Dentsu Aegis Network's Vivek Bhargava adds one more feather to his cap!
Specials | Event Coverage
India's paid VoD users spend 53 per cent watch time on local content
MAM | Marketing
Don't think celeb-featured TV ads get customers to buy products: OnePlus' Vikas Agarwal
Specials | Event Coverage
Netflix to keep both dubbing and subtitling options available
- Nawazuddin Siddiqui is gaming site PokerStars' brand ambassador
- Video streaming service platforms yet to enter the ad-game
  Source: New Indian Express
- Fox News opens its doors to advertisers, stressing brand safety and transparency
- Ad tech CEO files suit against his own company after wrongful termination

Source: Ad Ageindia

- Ferrari unveil anniversary logo after tobacco ad probe

Source: BS

- After #BoycottSurfExcel, outrage over 'anti-Hindu' detergent ad finds a new target - Microsoft Excel
  Source: Scroll
- Facebook's messaging ambitions amount to much more than chat
  Source: Live Mint
- Twitter Shows Billing Details For Political Ads in India
  Source: News18
- Small-time brands, scammers use PM's popularity to sell on Facebook
  Source: ET Tech
- Aquawhite announces Tiger Shroff as brand ambassador
  Source: Deccan Chronicle
- HP Removes Ad Starring Lori Loughlin and Olivia Jade Following College Admissions Scandal
- Google's New Game App Ad Plan Ends the Free Play Era

Source: Fortune

- Fox shakes up advertising pitch as Tucker Carlson ad revolt continues

Source: The Guardian

- Pandora Pitches Ads Targeted to Amazon and Google Smart Speakers

Source: WSJ

- 'Wonder Park' Once Again Tops Studios' TV Ad Spending

Source: Variety

- 'We want to take as much money out of TV as possible': DAZN details bid for ad budgets

Source: Digiday

- 'Distracted boyfriend' couple star in Hungary pro-family ads

Source: BBC

- UK government to probe dupoly's digital ad dominance

Source: The Drum

- Sen. Lankford: FCC Should Ponder Show-Appropriate Ad Requirement

Source: Broadcasting Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2019. All Rights Reserved.
*If you are not able to see the mailer, please click here