Specials

India’s paid VoD users spend 53 per cent watch time on local content

Content spending in Asia could reach $10.1 billion in 2022

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/13/vod.jpg?itok=wryE8RSC

MUMBAI: Despite a deluge of global content coming to India thanks to a multitude of streaming platforms, the Indian audience continues to retain a strong appetite for local content. According to a report from Alphabeta Strategy and economics, the paid video-on-demand (VoD) audience in the country spends 53 per cent watch time on local content. Along with India, other Asian countries also show the same fondness for local content.

AlphaBeta commissioned a survey of internet users watching paid online VOD once a month or more in India, Indonesia, Malaysia, Taiwan and Thailand. The survey has also found that the demand for local content remains same across all the age groups. During a session in FICCI FRAMES 2019, Alphabeta Strategy and Economics engagement manager Dr. Konstantin Mathhies revealed the findings.

“With strong consumer demand for local content, VOD players will have to increasingly provide high-quality local content to align with these preferences. Already, many VOD players in Asia have developed “hyper-local” strategies in content investment – with a focus on producing high-quality shows that also differentiate their offerings in a competitive market,” the report read. It also cited the example of global players like Amazon, Netflix going local in Asia.

While all the large international players are investing in the Asian countries, local players are also ramping up the investment in content. The study estimates that the content spending in Asia could go up to US$10.1 billion in 2022 from US$2.7 billion in 2017.

Moreover, foreign direct investment in local content in Asia is also expected to get a boost given the fact that VoD spending is largely driven by global players . The report added that the potential FDI could reach US$4 billion by 2022.

The key findings of the report depict that over 80 per cent of VoD executives cite a welcoming investment environment, supportive regulations, and high-quality content production infrastructure as key to driving content investment. It also adds that VoD makes it easier for Asian entertainment to reach at least 450 mn people globally today.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/gonews.jpg?itok=p8MNbA__
GoNews ties up with APN For Election Day 2019

India's first App-based television news channel, GoNews, and satellite TV news channel, APN, have decided to pool together their resources to cover the results of General Elections 2019.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/connect.jpg?itok=R_6S6QGN
ConnecTechAsia - The Region’s TMT Platform for Networking and Business Intelligence Under One Roof

With transformation at the top of their agenda, business leaders are meeting at ConnecTechAsia, held in Singapore from 18 – 20 June 2019, to showcase and discover the latest technologies that promise to ready businesses for the future.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/07/watcho%5D.jpg?itok=WcNqNP4V
Dish TV India’s OTT platform ‘Watcho’ presents ‘Vote The hell’ – A comedy series on elections

Dish TV India limited and Motion Content Group in association with Friday Code Private Limited have come together to announce ‘Vote the hell’ – a comedy show on elections featuring India’s top comics.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/06/dome.jpg?itok=oqw7yIz0
Dome Corporate launched to cater to the growing events and activation industry in india

Dome Entertainment, one of India’s leading events companies, today announced the launch of Dome Corporate, a brand new vertical to cater to the rapidly transforming events and activation industry.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/02/ElectionKePoints.jpg?itok=_FxDkFj0
Stay informed about 2019 General Elections and win BIG with Times Points' ElectionKePoints

India’s largest engagement-driven loyalty program, Times Points has unveiled #ElectionKePoints, a campaign that encourages Indian citizens to stay abreast with Election-related news as the country witnesses the largest democratic elections in human history.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/27/voter.jpg?itok=OkQuXhH1
Mumbai Dabbawalas join times now ‘swachh neta: mission for clean politics’ campaign urging mumbaikars to make an informed decision before voting

As Mumbai goes to poll on April 29, Times Now extended its compelling campaign ’Swachh Neta: Mission for Clean Politics’ by partnering with the city's lifeline, Mumbai Dabbawalas.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/25/mirror.jpg?itok=Me3WPO9L
Mirror NOW drives voter awareness with #GetInked

With the General Elections stepping into its fourth phase, Mirror Now the channel that focuses on issues impacting people’s lives, continues to drive robust voter participation with #GetInked, an election special initiative educating the citizens on the importance of voting to assert their...

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/siddharth.jpg?itok=E6srp_j1
An overview of business news channels ahead of general elections

The world’s largest democracy is witnessing one of the most fiercely fought elections in recent times.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/votekaro.jpg?itok=NLYVXV56
We deliver across the nation. Now let’s deliver for the nation.#VoteKaroPhirSwiggyKaro

Martin Luther King Jr. had said, “Our lives begin to end the day we become silent about things that matter.” He could not have been more astute.

Specials Elections 2019

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories