MAM

L&K Saatchi & Saatchi strengthens team

Appoints Trishay Kotwal and Arthi Basak for key positions

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MUMBAI: L&K Saatchi & Saatchi has announced the appointment of Trishay Kotwal, erstwhile unit creative director, Lowe Lintas Mumbai, as its executive creative director. In his new role, he will be reporting to L&K Saatchi & Saatchi joint national creative director Kartik Smetacek.

Over the past fifteen years he has worked in New Delhi and Mumbai, across a number of creative agencies including, Lowe, McCann Erickson, and Draft FCB. With experience in varied sectors such as FMCG, automobiles, beauty and broadcast, some of the noteworthy brands he has handled are General Motors, Tata Motors, L’Oreal Paris, Sharp, Star Sports and Byju’s.

Trishay Kotwal commented on his appointment saying, “I was convinced by Anil and Kartik’s vision for the agency and felt it was the right time and that this is the right place. The opportunity at L&K Saatchi & Saatchi is immense and I look forward to contributing meaningfully to the agency’s creative output.”

Also, Arthi Basak erstwhile AVP, FCB Interface has joined L&K Saatchi & Saatchi as VP - strategy and planning. In her new role, she will be reporting to L&K Saatchi & Saatchi executive director-planning Snehasis Bose.

Her prominent work includes campaigns on Cadbury Oreo, Nivea, Nivea Men, Mahindra & Mahindra, Swaraj Tractors, Blue Star, Huggies, Monash University, Godrej Sara Lee.

Arthi Basak commented, “What struck me about LKSS is this rare combination of a network agency which also has the dynamism of an entrepreneurial setup. I look forward to opening up a new chapter in my career working at this young and energetic organisation.”

L&K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “I am very excited to welcome two exceptional talents Arthi and Trishay to L&K Saatchi & Saatchi. Both have immense experience & fantastic skills in their respective fields which will be of great value to our wide range of brands across many categories. I look forward to them raising the bar even higher for us.”

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