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| Agency: |
| Bang in the Middle |
| |
| Storyboard: |
|
The core idea of the campaign message is of appreciating oneself and going on one's own individual journey, and be true to themselves. Feel good about oneself and confidently express themselves. The peppy and upbeat 130 seconder music score of the commercial is a youthful blend of melody, beat and meaningful lyrics. The visualisation of the song exudes a sense of freedom, individual journey and optimism that the brand has created through its offerings in the past few years.
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|
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| Client: |
|
Jabong.com |
| |
| Creative
team: |
| Prathap Suthan |
| |
| Media used: |
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Television, Print, Outdoor and Digital |
| |
| Purpose
of the ad: |
|
To inspire and encourage the youth of India to be comfortable in their own skin |
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