the next big push
For decades, it has been seen as a land of promise. But India's $7.5 billion television industry has somehow or the other belied that potential. Forced by the government to digitise, India's TV distribution ecosystem has been struggling to get its act together. While set top boxes have been rolled out, transparent customer billing, pricing deals between content owners and distributors, and conditional access have yet to occur seamlessly.
This has left industry precisely at the same spot it was at before digitalisation was mandated. Revenue leakages continue, and industry discord has only heightened, amongst broadcasters, cable and DTH satellite operators. Clearly, key changes are required with the Government recently calling for an extension to the digitalisation deadline to December, 2015.
IDOS 2014, organized by Indian Television (ITV) and Media Partners Asia (MPA), unites stakeholders across the value chain to drive meaningful dialogue and facilitate practical solutions to drive the content and distribution markets forward.