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Cairn India awards its branding mandate to Leo Burnett

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MUMBAI: Cairn India, an oil & gas company, has appointed Leo Burnett as its agency on record for its branding communication requirements in India.

Through its affiliates, Cairn India has been operating for close to 20 years playing an active role in developing India?s oil and gas resources. The company is a global player that has been rated as the fastest-growing energy company in the world, as per 2012 & 2013 Platts Top 250 Global Energy Company Rankings.

Leo Burnett Delhi executive director Samir Gangahar adds, ?We feel privileged to be entrusted with the opportunity of playing a crucial role in the branding communication strategy of Cairn India. It further reinforces our belief in our guiding tenets of 'Purposeful Brands' whose message is delivered through 'Integrated Solutions'. We along with our partners Indigo Consulting, MSLGROUP and Zenith Optimedia look forward to working with Cairn India to devise a programme that utilises all possible communication platforms available.?

At Leo Burnett, the integration drive is a strong and emphatic one given that stories happen across channels and are media-agnostic. Leo Burnett will craft and execute integrated campaigns for Cairn India.

The account was awarded in a pitch process that attracted some of the best-known and largest agencies in the country.

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