14 January 2014     |     Volume 37 - Issue No:7
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MAM | Media and Advertising 'Post 2-min ad cap on TV, OOH medium will see double digit growth' Out of Home industry has always been categorised as a supporting medium for television; however, it has gained more popularity amongst advertisers after the two-minute ad cap on television. continue reading...       Spark44's Jaguar vs Chicken parody ad   Client: Jaguar   Agency: Spark44/Mindshare Entertainment   Product Category: Automobile   Creative Team: Bruce Dundore, David Lang, Greg Manago, Ryan Moore, Russell Stein   Purpose of the ad: Jaguar prefers cat-like reflexes.   Media Used: Television   Storyboard: In the advertisement, Jaguar gobbles up the competition, which happens to be Mercedes in the form of a chicken. Mercedes, in its earlier campaign, had used a chicken to illustrate the smooth body control of its vehicles.     Watch the video   MAM | Media and Advertising Curry-Nation reaches out to underprivileged kids The ad agency, founded by Priti Nair, has created a couple of notable ad campaigns for Masoom, an NGO which runs night schools for poor children. continue reading...   MAM | Media and Advertising McCann Erikson appoints Suraja Kishore as head planning Suraja will gainfully enhance ME's strategic planning prowess. continue reading...   TELEVISION | TV Channels ZIRCA Digital Solutions gets a new national sales head in Anand Thakur With more than eight years of experience in the digital media space, Thakur, besides heading the sales function, will look into data and technology partnerships and sales strategy as well. continue reading...     Amul Chairman Vipul Chaudhary removed   Source: Economic Times     Triumph over a coterie at the Bombay Ad Club Source: DNA     IPRD to include new media, revise ad regulations Source: Times of India     Micromax to launch Canvas MAd A94 that pays to watch ads Source: The mobile Indian     New ad calls Apple iPad Air 'tool to a dream' Source: Times of India     India gov't votes for TV ratings framework Source: Research-Live     Kristen Stewart goes topless Source: Mid Day   Google Welcomes Nest Home Peyton Manning's 'Omaha! Omaha!' Snap Count Creates Most Random Tourism Marketing Ever Microsoft Launches Global Review of Marketing Services Kia Preps a Matrix Spoof With Laurence Fishburne for the Super Bowl Bravo Head of Development Lara Spotts Talks About the Year Ahead Source: Ad Week     Guardian launches private video ad marketplace to drive programmatic trading Ad of the Day: Apple iPad - What Will Your Verse Be? Source:The Drum     Japanese Firm Buys Beam for $16 Billion, Creating New Spirits Giant Source: Ad Age     Co-op Bank runs second ad following scandal Source:Campaign Live     Google+ and Gmail integration can boost your email database Source: Startup Smart       TELEVISION | TV Channels Golden Globe Awards high on entertainment   IWORLD | Over The Top Services Vdopia strengthens global footprint with 100% growth in 2013 IWORLD | Broadband Vodafone launches India's fastest data dongle k4201   MAM | Marketing Seiko is the new watch partner of Novak Djokovic   TELEVISION | TV Channels MTG launches its first free-TV channel in Tanzania   MAM | Marketing Sunny Deol to promote Manpasand Beverages Mango Sip   TELEVISION | TV Channels NBCUniversal News Group announces strategic collaboration and investment in NowThis News   MAM | Media and Advertising SodaStream unveils Scarlett Johansson as its first-ever global brand ambassador   MOVIES | Hindi Ritesh Batra's 'Lunchbox' awarded at APSA Korean film producer Lee Choon-yun also honoured at Asia Pacific Screen Awards for outstanding achievement.... continue reading... MOVIES | Hollywood The Hobbit bags more than $800 million worldwide The Hobbit: The Desolation of Smaug has crossed $800 million at the worldwide box office, with markets still to open.... continue reading...           TELEVISION | TV Channels NBSA hauls up CNN-IBN, Aaj Tak and Sakshi TV for breach of guidelines DTH | DTH Operator Tata Sky, Reliance, Sun Direct issued notices by I&B   TELEVISION | TV Channels 7 RCR- A New Series on ABP News   TELEVISION | TV Channels TV ratings issue listed for cabinet discussion on 9 Jan   TELEVISION | TV Channels Zee Cine Awards scales up for 2014   TELEVISION | TV Channels Star Plus, Sab begin 2014 on a good note
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