Television

Zee Cine Awards scales up for 2014

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/01/10/zee_punit_0.jpg?itok=1FHiw1jT

MUMBAI: All roads and the biggest names in Indian cinema and television converge at Mumbai’s Film City on 8 February this year. Reason is the 14th edition of the Zee Cine Awards aka the ‘World’s Biggest Viewers’ Choice Awards’ to be held there.

Among A-list acts, Shah Rukh Khan will perform to some of the hit numbers from his films including Lungi Dance, 1234 and so on. This year, Lux Cozi has been roped in as title sponsor. Additionally, the network is pitching for a special partner and looking for more sponsors across categories.

The Zee Cine Awards, started in 1998, were the first ever awards to be introduced by a television network and have since grown into an institution of sorts.

Exults Zeel managing director and CEO Punit Goenka: “Zee Cine Awards is a property with growing global reach and audience share. The success of this award over the years makes it an indispensable component of advertisers’ media mix and this year, they will further leverage it across the network’s varied channels.”

This edition of the Zee Cine Awards will see a partnership with the Neeraj Pandey scripted film, Total Siyapaa, starring Ali Zafar and Yami Gautam and several initiatives on this front are to be announced shortly.

Says Goenka: “Every year, the talent recognized by our viewers continues to inspire us with the depth and richness that the Hindi film fraternity represents. We will support extraordinary new films that need a platform like Zee Cine awards to showcase them to the industry, and that’s why we are pleased to support Total Siyapaa. We are looking forward to celebrating their achievements in a fittingly glamorous way at the awards.”

What also makes the Zee Cine Awards unique is that viewers’ votes decide winners. For instance, last year’s awards drew an unprecedented over 4.5 million votes from across the globe. This year too, in keeping with its promise Haq Hai Aapka, the network will only declare nominees across popular categories and then pass the baton of selecting Best Actor, Best Film and so on to its loyal audience through a transparent and hassle-free voting mechanism.

As Zeel chief sales officer Ashish Sehgal puts it: “We are amongst the first broadcasters to come up with an award like this. And secondly, we were the only ones to give them out as per viewers’ voting. Earlier, all the awards were constituted by film magazines – be it Screen or Filmfares.”

Significantly, the Zee Cine Awards 2014 will be telecast on 23 February on multiple channels (Zee TV, Zee Anmol, Zee Tamizh, Zee Cafe etc.) across multiple geographies in different languages and genres, with a programming reach of over 700+ million viewers across 168 countries.

So why are the Zee Cine Awards being held in Mumbai for the second consecutive year after creating a worldwide footprint across destinations like Singapore, London, Mauritius and Dubai?

Replies Sehgal: “With almost all awards airing overseas, after a long period, we brought it back to India, thinking we should give a chance to Indian audiences also.”

Zee Network is pulling out all stops to promote one of its biggest properties across platforms.

Viewers can log onto www.zeecineawards.com for a visual treat that traces the journey of the awards from 1998 through 2000 and till date, complete with over 2000 exclusive photographs and over 500 videos showcasing some of the best performances, award acceptance speeches, Kodak moments and behind-the-scenes buzz.

Apart from this, the awards will be promoted on all network channels, giving advertisers an opportunity to reach out to different audiences across categories. Digitally too, the awards will be promoted in a big way with SRK’s performance as one of the highlights.

With the channel having achieved its targeted revenue of Rs 300 million last year, what is the target for this year, given there are restrictions on inventories unlike last time. Apparently, the network plans to make the extra moolah by showcasing the event on Zee’s HD channels as well (Zee HD, Zee Cinema HD and Zee Café HD). “Given the restrictions on inventories, the only thing that can go up is pricing,” says Sehgal.

“This year, we are looking at kind of maintaining those revenues because we believe they are the highest revenues generated by an award show. The advantage we have this year is we can make extra money by showcasing these awards on our HD channels (Zee, Zee Cinema HD and also Zee Café). For evolved and discerning audiences, we are selling it separately. Though title and powered by will be common in both the channels, there will be more numbers of associate sponsors separately,” signs off Sehgal.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tumbin.jpg?itok=BK_vfhpI
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sameer.jpg?itok=FzSr16mH
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/SonyLiv.jpg?itok=Jywzm6hT
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/gurjeev.jpg?itok=nTzETBBg
Star India gets aggressive with global programme syndication sales

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/master-chef.jpg?itok=ds-D89hr
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories