Television

Zee Cine Awards scales up for 2014

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/01/10/zee_punit_0.jpg?itok=1FHiw1jT

MUMBAI: All roads and the biggest names in Indian cinema and television converge at Mumbai’s Film City on 8 February this year. Reason is the 14th edition of the Zee Cine Awards aka the ‘World’s Biggest Viewers’ Choice Awards’ to be held there.

Among A-list acts, Shah Rukh Khan will perform to some of the hit numbers from his films including Lungi Dance, 1234 and so on. This year, Lux Cozi has been roped in as title sponsor. Additionally, the network is pitching for a special partner and looking for more sponsors across categories.

The Zee Cine Awards, started in 1998, were the first ever awards to be introduced by a television network and have since grown into an institution of sorts.

Exults Zeel managing director and CEO Punit Goenka: “Zee Cine Awards is a property with growing global reach and audience share. The success of this award over the years makes it an indispensable component of advertisers’ media mix and this year, they will further leverage it across the network’s varied channels.”

This edition of the Zee Cine Awards will see a partnership with the Neeraj Pandey scripted film, Total Siyapaa, starring Ali Zafar and Yami Gautam and several initiatives on this front are to be announced shortly.

Says Goenka: “Every year, the talent recognized by our viewers continues to inspire us with the depth and richness that the Hindi film fraternity represents. We will support extraordinary new films that need a platform like Zee Cine awards to showcase them to the industry, and that’s why we are pleased to support Total Siyapaa. We are looking forward to celebrating their achievements in a fittingly glamorous way at the awards.”

What also makes the Zee Cine Awards unique is that viewers’ votes decide winners. For instance, last year’s awards drew an unprecedented over 4.5 million votes from across the globe. This year too, in keeping with its promise Haq Hai Aapka, the network will only declare nominees across popular categories and then pass the baton of selecting Best Actor, Best Film and so on to its loyal audience through a transparent and hassle-free voting mechanism.

As Zeel chief sales officer Ashish Sehgal puts it: “We are amongst the first broadcasters to come up with an award like this. And secondly, we were the only ones to give them out as per viewers’ voting. Earlier, all the awards were constituted by film magazines – be it Screen or Filmfares.”

Significantly, the Zee Cine Awards 2014 will be telecast on 23 February on multiple channels (Zee TV, Zee Anmol, Zee Tamizh, Zee Cafe etc.) across multiple geographies in different languages and genres, with a programming reach of over 700+ million viewers across 168 countries.

So why are the Zee Cine Awards being held in Mumbai for the second consecutive year after creating a worldwide footprint across destinations like Singapore, London, Mauritius and Dubai?

Replies Sehgal: “With almost all awards airing overseas, after a long period, we brought it back to India, thinking we should give a chance to Indian audiences also.”

Zee Network is pulling out all stops to promote one of its biggest properties across platforms.

Viewers can log onto www.zeecineawards.com for a visual treat that traces the journey of the awards from 1998 through 2000 and till date, complete with over 2000 exclusive photographs and over 500 videos showcasing some of the best performances, award acceptance speeches, Kodak moments and behind-the-scenes buzz.

Apart from this, the awards will be promoted on all network channels, giving advertisers an opportunity to reach out to different audiences across categories. Digitally too, the awards will be promoted in a big way with SRK’s performance as one of the highlights.

With the channel having achieved its targeted revenue of Rs 300 million last year, what is the target for this year, given there are restrictions on inventories unlike last time. Apparently, the network plans to make the extra moolah by showcasing the event on Zee’s HD channels as well (Zee HD, Zee Cinema HD and Zee Café HD). “Given the restrictions on inventories, the only thing that can go up is pricing,” says Sehgal.

“This year, we are looking at kind of maintaining those revenues because we believe they are the highest revenues generated by an award show. The advantage we have this year is we can make extra money by showcasing these awards on our HD channels (Zee, Zee Cinema HD and also Zee Café). For evolved and discerning audiences, we are selling it separately. Though title and powered by will be common in both the channels, there will be more numbers of associate sponsors separately,” signs off Sehgal.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Maiboli_0.jpg?itok=n5NwDbue
Maiboli to premiere 'Shortcut' on 30 April

MUMBAI: SABGROUP’s Marathi channel Maiboli is set to entertain the audience with the broadcast of the Marathi Blockbuster ‘Shortcut –Disto pan Nasto’a moviefeaturing for the first time on the small screen. “Maiboli”, a regional Marathi language channel, showcases the Marathi culture and heritage....

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Arnab-Story.jpg?itok=xgPxn_Ls
Of Arnab's Republic, nationalism, need for opinionated media & 'outdated' BBC

NEW DELHI: Priyanka Chopra may have melted under stringent scrutiny of people on Reddit, but Arnab Goswami is made of sterner stuff. Not only he answered tricky questions --- criticism later notwithstanding about his biases --- but was unsparingly scathing on people and issues he thought did not...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/sab-tv-dil.jpg?itok=7R5sqUHH
GEC leaders retain respective positions with drop in ratings

Viewership ratings in GEC seemed to seeing a slow yet continuous drop week after week. Although all the leaders in the respective genres retained their positions, they witnessed a further drop in the ratings as compared to previous BARC week. Ditto was the case with other GEC channels in urban as...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/irra.jpg?itok=A9udQGl9
IRAA nominations date extended to 10 May, regional categories

The Indian Recording Arts Academy (IRAA) awards today announced that the 2017 entry deadline for submitting nominations has been extended to 10 May, 2017. Spearheaded by IRAA Director Pramod Chandorkar, the nominations will be screened by an 11 member Jury comprising the best in the Music...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Untitled-1_1.jpg?itok=GAxeLaDX
Tomorrow’s bigwigs in 'India Inc 2.0' on ET Now

MUMBAI: ET NOW, India’s leading English Business News channel, is launching a brand new series India Inc 2.0. Tune in to ET Now beginning 29 April to watch 'India Inc 2.0' every Saturday at 1230pm & 1030pm, and Sun 8pm This series features some of the most dynamic corporate leaders of tomorrow...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Colors%20Bangla.jpg?itok=TDv9xoge
Colors Bangla plans three shows in May – Mahaprabhu, Roopkatha & Jhumur

MUMBAI: Summers in Kolkata is about to get cooler, as Colors Bangla is all set to rejuvenate your evenings, with a line-up of refreshing content. Starting May 1st, be prepared for some power-packed entertainment with the launch of 3 new shows on Colors Bangla, Mahaprabhu Sree Chaitanya on May 1 at...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/ESPN-Story.jpg?itok=S0eyHPDi
ESPN viewership plummets, rising costs result in mass lay-off

MUMBAI: Trimming around 10 per cent of writers and on-air talent, plans to lay off around 100 ESPN employees is under way, including Len Elmore, Trent Dilfer and Danny Kanell, former athletes who worked as broadcasters -- the aim being switching to a digital strategy. While longtime NFL reporter...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/zee.jpg?itok=dfVquBL8
ZEEL takes Bollywood movie channel to Latam

Setting a new landmark, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) has announced its expansion into Latin America with the launch of its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador. With this, ZEE becomes the first-ever Indian...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/discovery.jpg?itok=nmaneghf
Discovery Asia partners VS Media & Tabilabo

Discovery Networks Asia Pacific has announced two new partnerships across Asia, with VS Media – a top MultiChannel Network (MCN) that super-serves digital natives in Greater China with more than 120 million subscribers and 320 million video views a month, and Tabilabo – one of the leading and...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories