The film starts with a bottle of Storm opening up to reveal it's inside story. One can see a man performing on stage to a bunch of cheering fans followed by a man in bed, lovingly clinging on to his bike, oblivious of the lady lying beside him. Both these visuals borrow from the fact that men not only take pride in their hobbies, but see them as an intrinsic source of emotional satisfaction. In a visual that hints at the adventurous instincts of today's alpha man, one sees a man strumming his guitar for a gorilla, somewhere in the middle of a jungle. Next, one can see a group of men celebrating their victory on a football field followed by a good looking guy gardening with gay abandon. These visuals take from the fact most men yearn to feel a sense of achievement that needn't have to come from their day jobs. In other words, there's more than just seduction that motivates men. At last, a group of women sprinkling something into a melting pot-as if adding endurance, courage or the other traits they hope to see in their men. Finally, all these 'Wow' moments culminate to create Storm - a deodorant that 'Smells like Wow'.