Television

Cartoon Network makes the daily woes of kids fun

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MUMBAI: Surprise tests, math homework, brushing teeth, early bedtime deadlines are some of the biggest, albeit sometimes dramatized, villains in every child’s life. In a truly cartoony and entertaining style, Cartoon Network’s School Contact Program (SCP) – Kris ka Magic Mantra, will try and help tackle all these childhood problems in classrooms across the country.

 

Kris, student-superhero of Cartoon Network’s popular series Roll No. 21, not only tackles homework and bullies but also villains disguised as teachers in a fun and hilarious manner. Deriving inspiration from the series, Kris ka Magic Mantra SCP addresses real life villains such as preparation for exams, exercising, etc. that children consider cumbersome and mundane. The program is meant to instruct via fun games, trivia and activities slotted into an hour-long session. A jiggle-wiggle dance to calm nerves before exams, a game of dodge-ball to explain the ill-effects of bacteria on teeth are just some of Kris’s magical tips a.k.a. mantras.

 

That’s not all! For kids across the country, Cartoon Network will be conducting an exciting on-air contest based on the theme of the SCP. In order to participate in the Kris ka Magic Mantra contest, kids need to create a new and devious villain and send their entries on www.cartoonnetworkindia.com. The winning entry/villain will be animated and featured in the series Roll No. 21 opposite Kris. For more details, watch Roll No. 21 every Monday-Friday at 1:00 PM.

 

The Cartoon Network SCP will reach out to over 5 lakh students in approximately 500 schools across 10 cities. The list of cities include Mumbai, Delhi, Bangalore, Chennai, Lucknow, Ludhiana, Kanpur, Kolkata, Pune and Ahmedabad. Having started in the first week of August, the SCP will conclude mid-September.

 

Speaking about this initiative, Krishna Desai, Executive Director & Network Head - Kids, South Asia, Turner International India Pvt. Ltd. said, “School contact programs are one of Cartoon Network’s most successful initiatives that get bigger and more innovative every year. Through Kris ka Magic Mantra, we aim to not only strengthen our connect with kids but also help them solve daily childhood problems in a highly entertaining manner.

 

Cartoon Network’s Kris ka Magic Mantra is powered by Creamfills Alpenliebe with associate sponsors Dabur Red Paste, Ranbaxy Chericof, Dabur Real Fruit Juice, Hajmola Chuzkara, Hero Cycles, Funskool, Scoopies, Doms and Crizal Junior UV.

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