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MSLGROUP to provide PR support to the World Economic Forum 2014

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MUMBAI: MSLGROUP in India today announced its appointment as public relations support for India Economic Summit 2014. Following a close collaboration for almost three decades, the World Economic Forum, together with the Confederation of Indian Industry (CII), will host this year’s meeting in New Delhi, India, from 4 to 6 November 2014. Over 800 participants will participate under the meeting’s working theme, Redefining Public Private Cooperation for a New Beginning.

As India undertook the largest democratic exercise in history to elect a new government, the world is now waiting to see how the country will use its pluralist fundamentals to create a shared vision of a prosperous and equitable India. Today, India enjoys the unparalleled advantage of a population of which more than half is under 25 years of age. This large segment of the population offers vigour for new solutions, greater transparency but also a strong demand for jobs. As exciting as it is to reap the benefits of this demographic dividend, it is equally important to address the inequalities of access and resources that persist in India.

Among the key issues in focus are: catalysing economic growth, meeting infrastructure targets, job creation, promoting transparency, invigorating the agricultural sector, accelerating reforms for India’s women, and providing decent and universal healthcare.

The Co-Chairs of this year’s meeting are: Shobhana Bhartia, Chairperson and Editorial Director, HT Media, India; James Hogan, President and Chief Executive Officer, Etihad Airways, United Arab Emirates; Yorihiko Kojima, Chairman of the Board, Mitsubishi Corporation, Japan; Anand Mahindra, Chairman and Managing Director, Mahindra & Mahindra, India; and Sharmeen Obaid Chinoy, Documentary Film-maker, SOC Films, Pakistan and Young Global Leader.

Jaideep Shergill, CEO, MSLGROUP in India, said: “We are honoured to support the World Economic Forum for the India Economic Summit 2014 with our public relations expertise. Our long standing, solid partnership is a testimony to our strength in providing strategic planning and counsel, and delivering seamless communications solutions.” MSLGROUP is Publicis Groupe’s flagship strategic communications and engagement consultancy and the largest public relations and social media network in India. MSLGROUP in India and the World Economic Forum began their partnership back in 2011 with the Forum’s Mumbai Meeting, held in the capital of Maharashtra for the first time in its 27-year history.

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