MUMBAI: Platinum Media, a part of Madison Media Group, has won the media mandate of Cordlife after a multi-agency pitch.
Cordlife India being one of the leading players in the industry operates more than 60 centers across the country and has its state-of-the-art processing and storage facility capable of storing 1,50,000 units scalable by another few lakhs.
CordLife MD Meghnath Roy Chowdhury said, “Reaching out to prospective clients by creating a mass awareness and creating faith in the concept was the biggest challenge we faced when we started off. As a company we have always wanted to make our services available to all expectant parents as we believe banking their baby’s stem cells would be the first responsible step towards parenthood to help protect their child’s health in future. Standing today in 2014, the increasing level of awareness and acceptance amongst people across the globe regarding stem cell banking & its application, we decided it was the right time to launch our ATL activities to reach out to all those expectant parents willing to know more and avail our services.”
Platinum Media CEO Basabdatta Chowdhuri added, “We are delighted with this new win and are confident that we can add strategic value in building the Cordlife brand in the country.”
The account will be handled from the Kolkata office. A month ago, the agency’s Kolkata branch also won the media mandate for Senco Gold & Diamonds.