Client: |
HDFC Life |
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Storyboard: |
The film begins in a house with the husband (Subodh) walking with a laptop to his wife, who is chopping tomatoes. He takes the chopping board from her and gives her the laptop telling her to understand the insurance policy he is buying. On looking at the online form, she curiously asks him as to why there is an option to increase life cover? On a completely unrelated topic, he tells her that a couple of more friends are expected for dinner. She in turn asks him to take more tomatoes since more people are coming. As soon as she says this, it is revealed that she is pregnant. She immediately realizes that he has given her answer to her question. The husband then tells her, that this product feature is there just so that she will never have a shortfall of anything in life. The voice over says, 'with increasing responsibilities in life, increase your life cover with HDFC Life Click 2 Protect Plus'.
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Agency: |
Leo Burnett |
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Production house: |
Equinox |
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Creative
team: |
Vikram Pandey, Brahmesh Tiwari |
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Purpose
of the ad: |
To raise awareness about its new plan Click2protect Plus, an extension of its flagship term plan Click2Protect. |
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