26 August 2014  |  Volume 39 - Issue No:53   FacebookTwitterYouTubeYouTube
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MAM | Marketing
Interactive Television's CAM auditing cinemas
Cinema Audit Monitoring is to provide a study that will quantify the reach and impact of advertising in cinema.
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HDFC Life takes day-to-day analogies to connect with customers
 
Client:
HDFC Life
 
Storyboard:

The film begins in a house with the husband (Subodh) walking with a laptop to his wife, who is chopping tomatoes. He takes the chopping board from her and gives her the laptop telling her to understand the insurance policy he is buying. On looking at the online form, she curiously asks him as to why there is an option to increase life cover? On a completely unrelated topic, he tells her that a couple of more friends are expected for dinner. She in turn asks him to take more tomatoes since more people are coming. As soon as she says this, it is revealed that she is pregnant. She immediately realizes that he has given her answer to her question. The husband then tells her, that this product feature is there just so that she will never have a shortfall of anything in life. The voice over says, 'with increasing responsibilities in life, increase your life cover with HDFC Life Click 2 Protect Plus'.

 
Agency:
Leo Burnett
 
Production house:
Equinox
 
Creative team:
Vikram Pandey, Brahmesh Tiwari
 
Purpose of the ad:
To raise awareness about its new plan Click2protect Plus, an extension of its flagship term plan Click2Protect.
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MAM | Marketing
Gillette India ups Ad exp 40 per cent in FY-2014
Across 10 quarters starting Q3-2012 until Q4-2014, the company's ASP shows an upward linear trend both in terms of absolute value as well as percentage of TIO.
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TELEVISION | TV Channels
Chrome Data: Eight metros see a hike in week 34
The week witnessed only a single genre loss in the HSM.
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MAM | Media And Advertising
LinTeractive announces national leadership team
Paul Dueman named planning head; Gauri Joshi and Sumanta Ganguly join as creative and business heads.
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TELEVISION | TV Channels
Star CJ appoints Ramakrishnan as the new CFO
 
TELEVISION | TV Channels
Zoom takes viewers on the highway to health with chef Ranveer Brar
TELEVISION | TV Channels
Star Movies sets a new benchmark with its leadership
 
TELEVISION | TV Channels
TeenNick to host first ever Virtual House Party for Teenagers
 
IWORLD | E-Commerce
redBus crosses 2 million downloads
 
TELEVISION | TV Channels
'24' to premiere on Rishtey
 
TELEVISION | TV Channels
Times Now launches 'Power of Shunya'- Quest for Zero-Season 2
 
TELEVISION | TV Channels
Sony MAX gives its viewers a reason to laugh
 
TELEVISION | TV Channels
National Geographic Channel calls out to all dog lovers
 
MOVIES | Hindi
New stills from 'Mary Kom' revealed!
CABLE TV | Multi System Operators
Digitisation extension 2015: MSOs, LMOs smile; broadcasters sigh
 
TELEVISION | TV Channels
Pakistan Cricket Board fails to woo channels for upcoming series
 
TELEVISION | TV Channels
Ten Sports to see a major revamp by April 2015
 
TELEVISION | TV Channels
Savvy Dilip joins ITV Network as group CMO
 
TELEVISION | TV Channels
Adani Group looking to acquire stake is baseless, says NDTV
 
TELEVISION | TV Channels
Sony MAX gives its viewers a reason to laugh
 
TELEVISION | TV Channels
'24' to premiere on Rishtey
 
- GOP Campaign Releases Ad Featuring Killer Of James Foley
- This May Be Facebook's Big Plan To Cut Into Google's Ad Business
  Source: BI
   
- India Inc to spend Rs 2,000 crore on ads during Onam-Diwali
Source: ET
   
- Japanese mills concerned about AD investigation on CRGO steel by EU
Source: Steel Guru
   
- Cricket Association of Bihar take legal recourse to force BCCI to form ad-hoc panel
Source: IBN Live
   
- TC Roundup: Amazon prepares online advertising programme
Source: Tech Circle
   
- Amazon to buy video game streaming platform Twitch for $970 million
Source: TOI
   
- Allied Blenders buys 50% brand rights in Herman Jansen's Mansion House, Savoy Club
Source: VC Circle
   
- Can Indian winners at CWG score as brand ambassadors?
Source: Campaign India
   
 
- Amazon-Not YouTube-Acquires Twitch
- Why Amazon's Deal With Twitch Makes Sense
- The VMAs Inspired Good and Bad Branded Tweets
- Shell Shows More Gas Brands Could Fuel Up on Social Media
Source: Ad Week
   
- Watch the Spot: Blind Adventurer Stars in Nature Valley Ad
Source: AD Age
   
- 2 Tesla owners take full-page ad to ask for new features, Elon Musk says he'll do it
Source: Tree Hugger
   
- NY Times Runs Ad From Holocaust Survivors Condemning Israel, Attacking Elie Wiesel
Source: Observer
   
- Montana House race: Lewis releases 1st campaign ad; takes jab at Zinke PAC
Source: Missoulian
   
- There's an ad for Nats Park in the latest Philadelphia Magazine
Source: Huffington Post
   
- Playwright Wallace Shawn translates ADL ad justifying Israeli child murder into plain English
Source: Electronic Intifada
   
MOVIES | Hollywood
Richard Attenborough, director of 'Gandhi,' dies at 90
He was a veteran actor-director who won back-to-back Golden Globe Awards for best supporting actor, in 'The Sand Pebbles' and 'Doctor Dolittle'
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MOVIES | Hindi
DJ Aqeel to remix 'What the Fark'
The song has been composed by Virr Das along with his comical rock act 'Alien Chutney.'
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