MUMBAI: Bollywood channel Zoom has combined forces with Philips to offer its audiences some exotic food delicacies from India in an eight-part series called Philips AirFryer Thank God it’s Fryday Energized by Ravin.
The show that will air every Friday, 8 pm onwards, will see chef Ranveer Brar travelling to six bustling cities in India, while visiting the city’s favourite eateries and some welcoming local households to see if they can make the healthier choice with the new Philips AirFryer.
Times Television Network MD and CEO MK Anand said, “Keeping pace with ever evolving preferences of our viewers this eight-part series aims to provide exclusive and entertaining content that resonates with our audience. In Philips Airfryer Thank God it’s Fryday Energized by Ravin we will bring to our audience, content, that matters in their daily life as well as a sneak peek into the eating habits of Bollywood celebrities and their choice of food”.
Philips Domestic Appliances marketing director Gulbahar Taurani commented, “We’re very excited to work with Zoom on this project and put together this eight part series. The channel caters to an extensive target audience and we hope that this new exciting show will help educate the viewers and spread the message of a living a healthier lifestyle without necessarily compromising on taste”
Chef Ranveer will visit Mumbai, Bangalore, Delhi, Pune, Chandigarh and Jaipur to demonstrate and engage audiences and homemakers to make a healthy choice and highlights the benefits of cooking fried food in Philips Airfryer as it uses 80 per cent less oil compared to the conventional fried cooking methods in India.
When you think of Bollywood, fried food is not something that first comes to mind but we all have pet peeves. Even the face of healthy living, Kareena Kapoor loves the occasional slice of pizza or a paratha for breakfast. With ‘Philips Airfryer, Thank God It’s Fryday Energized by Ravin’, Zoom ventures into new territory with Bollywood celebrities and their craving for fried food.