MUMBAI: ITV Network that runs news channels NewsX and India News has made another appointment. Savvy Dilip has been appointed as the group chief marketing officer. She will report to group CEO RK Arora.
As CMO, Dilip will be responsible for marketing activites, including marketing strategy, creating flagship events, brand building and digital marketing for the ITV Network.
Prior to this, Dilip was co-founder and COO of Vigovea Media, a consumer focused digital media company. She was also the vice president marketing at TV18 where she was responsible for the marketing operations of CNN-IBN and IBN7. Dilip comes with experience in the media space covering brand management and development, product development and management, strategic alliances, content development, events and experiential marketing, sales enablement and PR across various media.
Speaking on her appointment, ITV Network managing director Kartikeya Sharma said, “Savvy is an outstanding addition to our leadership team and brings a unique blend of global experience and expertise to ITV Network. Her extensive background in the media industry, proven marketing expertise, and rich experience makes her the ideal person to continue to drive our brand’s growth and momentum.”
“Savvy’s exceptional marketing expertise will allow us to further enhance our strategic marketing initiatives across the company,” said Arora. “With Savvy coming on board at this juncture, we really feel optimistic that this will further boost the aggressive growth track we are set to follow and will enhance our revenue stream.”
Talking about her new association, Dilip said, “It is a great opportunity for me to contribute towards further consolidating and cementing ITV Network’s leadership position in the news genre. The group has tremendous impact and the company is backed by the most cohesive team in the media industry. My focus is to increase the engagement between our brands, advertisers and our viewers.”
Dilip has done her executive management program from IIM-Bangalore and has completed the advanced management program from the Harvard Business School in Boston USA.