MUMBAI: Today’s teens seem to be inseparable from their gadgets which have become a virtual extension of their personalities. Lives are lived through screens – smartphones, tabs and laptops - where dramas unfold on Twitter, friendships made and broken on Facebook, secrets shared through Whatsapp and much more. Keeping in mind this forever connected generation, TeenNick, that provides an authentic teen experience, is all set to host India’s First Ever Virtual House Party ‘#BestTimeEver’ just for teens on August 27th from 7 to 10 PM on the channel! And TeenNick India is inviting teens across India to have the#BestTimeEverbyregistering for the biggest virtual bash of the year by logging on to www.teennick.in.Teens can also add TeenNick (9833764411) to their Whatsapp groups of best buddies which will give them a chance to win freebies during the party.
By innovatively leveraging Social Media andonline platforms such as Facebook, Twitter and Whatsapp, TeenNick has made social conversations the currency for teenagers to acquire bragging rights as theywillbe able to see themselves featured on the channel. Tweets with the hashtag #BestTimeEver, Whatsapp chats, Facebook posts and images uploaded by teens featuring themselves and their friends will be aired LIVE on TeenNick as they tune in to watch their favourite shows during the party.
Teens can also avail exciting offers on food, apparel and beauty brands as they get together with their friends to party while watching the latest episodes of their favourite TeenNick shows on 27th August. The channel will be screening six of their hottest shows: Drake & Josh, Supah Ninjas, House of Anubis, Same & Cat, iCarly and Teenage Mutant Ninja Turtles from 7 to 10 PM on 27th August for the partying teenagers to enjoy.
Speaking about this unique initiative, Nina Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 said, “Today’s teenagers - ‘screenagers’ - are constantly sharing, conversing and connecting with friends online.And that’s exactly where the idea of #BestTimeEver – the 1st ever virtual party by TeenNick fits right in. This is an innovative campaign that brings together social media and television that relates to and engages with this audience in a fantastic manner.”
Commenting on the first ever virtual house party by TeenNick, Rajneel Kumar, VP & Business Head - Digital Media, Viacom18 says, "We at Viacom18 are constantly looking at digital innovation in how we connect with our viewers. In this campaign for the first time ever, we’re using all our digital assets to connect with our viewers to bring alive the concept of a virtual house party. For the first time ever, Whatsapp is being used not just as a ‘voting mechanism’ but a virtual ‘venue’ for a party. We are excited about the teens having a virtual house party and the #BestTimeEver."
Making this an even more enticing proposition for teenagers, TeenNick has also tied-up with Enrich Salons & Academy, as the ‘Makeover Partners’ for the party. Fifty lucky winners will be selected through a contest and will get a chance to avail a free make-over. The winners will get to choose from a set of looks of the famous TeenNick characters – Drake, Josh, iCarly. Also up for grabs are 500free haircuts!
TeenNick India packs in a powerful punch of exciting shows straight from Viacom International’s library are world class shows that are a mix of cutting edge live action, sitcoms and game shows. Shows such as Drake & Josh which focuses on relationship between two stepbrothers forced to endure each other’s company and iCarly – the story of an accidental online sensation. Adding a further element of intrigue and excitement are shows such as House of Anubis and Sam &Cat which have a massive fan following amongst teenagers across the globe. All these focus on themes relevant to Indian teenagers such as friendship, love, ambition and much more and provide them easy access to International content. TeenNick is a digital channel which is available across platforms such as Tata Sky (Channel 623), Airtel Digital TV (Channel 354), Videocon D2H (Channel 521), Hathway, DEN, DigiCable and InCable.
So if you’re a teenager, hurry up and register for the first ever in-house virtual teen party on www.teennick.inand add Teen Nick (9833764411) on Whatsapp now! And don’t forget to tune in to catch all the excitement as it unfolds LIVE on 27th August 2014 from 7 to 10 PM only on TeenNick!