Chrome Data: Eight metros see a hike in week 34

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By indiantelevision.com Team Posted on : 25 Aug 2014 06:01 pm

MUMBAI: The week 34 of the opportunity to see (OTS) collated by Chrome Data Analytics and Media saw a rise in different genres in the eight metros.
 
English Movies gained the maximum with 2.6 per cent and Movies Now topping the chart with 72 per cent OTS.
 
The genre was closely followed by English Entertainment channels with 2.4 per cent hike. AXN with 66 per cent OTS gained the most in the category.
 
Business News and English News genre came in next with 1.5 per cent and 0.8 per cent OTS, respectively. In the particular categories, CNBC Awaaz continued its reign in the genre with 75.8 per cent OTS while Times Now reigned supreme with 86 per cent OTS.
 
Only one genre witnessed a drop during that week. Hindi News channels in the Hindi speaking markets (HSM) fell by 0.3 per cent. ABP News with 95.9 per cent OTS gained the most in the genre.

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