MUMBAI: redBus.in, number 1 online bus ticketing platform in India, crossed 2 million app downloads last week across its three platforms - Android, iOS and Windows. redBus achieved this feat in 22 months.
redBus completed its 1st million downloads in 18 months and next 1 million came in just 4 months’ time. redBus is now one of the highest downloaded travels app in India and also maintains a high rating of 4.3+ across its 3 apps.
redBus is focusing deeply on its mobile customers by releasing some key product features like real time travel tips, live tracking on mobile, directions to boarding points, suggest best dropping point, one touch payments & cancellation etc. These innovations have not only helped redBus build a loyal customer base for its apps but also reach new customers organically. redBus mobile now accounts for than ~35% of its online transactions and half of its traffic comes from mobile now.
Prakash Sangam, CEO, redBus.in says: At the ibiboGroup, we have disproportionate focus on the mobile platform. Over the past year, most of the innovation and go-to-market at redBus has centered around Mobile. This strategy seems to be paying off well making redBus possibly the most downloaded app in the OTA space. And with an average rating of 4.3 across all store fronts, it is certainly the highest rated app in its category. Mobile would witness continued investments in the days to come."