09 April 2014  |  Volume 37 - Issue No:66 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
 
MAM | Media and Advertising
I will take a break and then decide on options available: Pratap Bose
No one will replace Bose as COO; people will report to group CEO and MD Madhukar Kamath directly.
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The joy of gifting, by Titan and O&M
 
Client:
Titan
 
Storyboard:

The television commercial takes place in a bustling outdoor lunch with friends. The story follows a young man who is trying to propose to a young lady. The man's awkward sincerity, the colourful setting, the woman's reaction and the improvised "wedding ring"; it all comes together to create the kind of moment that makes a gift really special.

It builds on Titan's gifting idea and adds a new layer of commitment which Titan has always stood for. And it also reminds us that life's best moments are as spontaneous as they are fleeting. Every ticking second is filled with possibilities and it's delightful to see how human emotion can immortalise these fleeting moments.

 
Product category:
Lifestyle
 
Production House:
Nirvana Films
 
Media used:
Television, Digital
 
Agency:
Ogilvy India
 
Creative Team:
Piyush Pandey, Rajiv Rao, Joono Simon
 
Purpose of the ad:

To make buyers look at brand Titan, the original owner of the gifting platform, in a brand new light.

   Watch the Video
 
 
 
MAM | Media and Advertising
Fabindia awards its creative mandate to Publicis
TThe account was won after a multi-agency pitch and will be handled from the Delhi office.
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MAM | Media and Advertising
MediaCom appoints Rathi Gangappa as head west
She will report to MediaCom India MD Debraj Tripathy and will oversee the businesses in west.
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MAM | Marketing
Tanishq on Interbrand's Best Retail Brands APAC list
The jewellery brand which ranks at number 13 is the only Indian brand ever to make it to the list.
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TELEVISION | TV Channels
Fox Star India appoints Shikha Kapur as chief marketing officer
 
IWORLD | Social Media
Timesofindia.com partners with Twitter for elections
 
 
MAM | Marketing
SMG India wins Gold at the 5th edition of I-Com global summit 2014
 
MAM | Marketing
ElectroMech appoints Metigon Enterprises as its PR Agency
 
TELEVISION | TV Channels
Titans of journalism ratchet up pressure on Egypt to #FreeAJStaff
 
SPECIALS | Event Coverage
The X Factor continues to hit the high notes across the Globe
 
TELEVISION | TV Channels
Headlines Today redefines Election reporting with Election Express
 
SPECIALS | Event Coverage
Fox Broadcasting and Keshet DCP bring 'Boom!' to U.S
 
TELEVISION | TV Channels
Chrome data: Hindi news channels gain maximum
 
TELEVISION | TV Channels
Focus Bangla in talks with Tata Sky, Dish TV to increase penetration
 
Cable TV | Multi System Operators
Star Sports, Hathway lock horns
 
TELEVISION | TV Channels
Film stars hope to make hay by joining the political fray
 
TELEVISION | TV Channels
'Sahi Rajneetik Rai Banane Ke Liye Dekhiye Sirf ABP News'
 
TELEVISION | TV Channels
WrestleMania XXX: The Undertaker's streak ends...
 
TELEVISION | TV Channels
Network 18 and Microsoft set up analytics centre for 2014 elections
 
   
 
- Apple Boosts U.S. Ad Spending, But Samsung Is Still Spending More To Promote Its Smartphones
- ESPN Has A Hilarious New Ad With Bubba Watson And His Caddy Star [THE BRIEF]
  Source: Business Insider
   
- After 100 million users in India, Facebook aims at 1 billion
- How ad agencies in London's Soho design their workplaces
- Candid talk: How off-beat ad campaigns won the hearts of D&AD 2014 jury
Source: Economic Times
   
- Global Ad Leaders convene in Beijing May 8-10th 2014
- India's First Content Marketplace Launched by Kontent Cafe
Source: PR News Wire
   
- HTC One (M8) Robert Downey Jr ad spot reconfirms HTC's marketing woes
Source: BGR
   
- UK says investigating spy and police agencies' use of private data
Source: Reuters
   
- Indian Drugs & Devices regulatory agencies truly doing a commendable job, says Pavan Choudary
Source: Myiris
   
- After Facebook's Drones Google shows interest in satellite company Skybox Imaging
Source: Bhaskar
 
- Facebook Ad Prices Are Rising Amid Organic Reach Squeeze
- Fraud Alert: Millions of Video Views Faked in Sophisticated New Bot Scam
Source: Ad Week
   
- New Veet Ads Shame Women by Claiming Having Body Hair Makes Them Dudes
Source: Time
   
- Who approved that message? Outside attack ads proliferate in Toronto election
Source: The Star
   
- Improving LinkedIn Ad Performance Using Mintigo Predictive Analytics
Source: ABC News
   
- Enter Ad Age's Young Creatives Cover Competition
Source: Forbes
   
- This is the single most-aired political ad in the last 10 years
Source: Washington Post
   
- Apple Closes U.S. Ad-Spending Gap With Samsung
Source: WSJ
   
- This Clever Newspaper Ad Hides a 3D Kitchen in the Classifieds
Source: Gizmodo
   
- Fact Checker Slaps Four Pinocchios on Harry Reid Koch Bros Ad
Source: Fox
     
MOVIES | Hollywood
'World War Z' director to helm 'The Amazing Spiderman' spin-off 'Sinister Six'
'The Cabin in the Woods' helmer Drew Goddard is nearing a deal to direct 'Sinister Six', the Spider-Man spinoff that he's also scribing.
continue reading...
MOVIES | Hindi
Akshay Kumar, Ashvini Yardi unveil lead stars and trailer for 'Fugly'
During the event, Akshay gave a quick insight into the plot of the film to the media and showcased the film's stylish poster.
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