Client: |
Titan |
|
Storyboard: |
The television commercial takes place in a bustling outdoor lunch with friends. The story follows a young man who is trying to propose to a young lady. The man's awkward sincerity, the colourful setting, the woman's reaction and the improvised "wedding ring"; it all comes together to create the kind of moment that makes a gift really special.
It builds on Titan's gifting idea and adds a new layer of commitment which Titan has always stood for. And it also reminds us that life's best moments are as spontaneous as they are fleeting. Every ticking second is filled with possibilities and it's delightful to see how human emotion can immortalise these fleeting moments. | | |
Product category: |
Lifestyle |
|
Production House: |
Nirvana Films |
|
Media
used: |
Television, Digital |
|
Agency: |
Ogilvy India |
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Creative Team: |
Piyush Pandey, Rajiv Rao, Joono Simon |
|
Purpose of
the ad: |
To make buyers look at brand Titan, the original owner of the gifting platform, in a brand new light. |
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