MUMBAI: Actor Akshay Kumar and partner Ashvini Yardi have together launched the trailer for their forthcoming film Fugly, the latest big-screen initiative from their production company Grazing Goat Pictures. The event took place at Reliance Digital Express store in Prabhadevi.
The launch was special made special for the media as they were encouraged to take a fugly ‘selfie’ (fuglies) with the props as well as be a part of the poster.
During the event, Akshay gave a quick insight into the plot of the film to the media and showcased the film’s stylish poster.
The trailer has already received a roaring applause from various Bollywood celebrities and veteran media. Bollywood star Abhishek Bachchan, tweeted his comments on the trailer saying “Loved the trailer of @FuglyTheFilm well done @Kabirsadanand and @AshviniYardi and all the best."
Speaking about the event, Akshay Kumar said, “I am so thrilled to have been here today. It is a great moment for Ashvini and I and all those involved in the Fugly project.”
Ashvini Yardi added, “Fugly is a film that is very close to all of our hearts. It is a vibrant, youth centric entertainer. It is funny and witty and packs a major punch. Akshay and I are delighted to introduce such a talented cast in this film, and feel that they have done a fantastic job in the film. We are all very proud of Fugly, and we hope audiences will love it as much as we do.”
“Fugly is a script which has been very close to me and my team of writers. It’s an awesome feeling and we are glad that Akshay Kumar came on board as he brings the edge and with Ashvini came the focus to target good content. Fugly represents today's independent youth who are ready to take a stand and challenge the status quo. We have had a phenomenal time making this film and the response we have received on the trailer and poster has been overwhelming. This is just the beginning of our journey called Fugly!” announced director Kabir Sadanand.
There is already tremendous buzz in the industry around Mohit, Kiara, Arfi and Vijender's film debut.
Speaking about their debuts, they jointly said, "We are delighted to have had the opportunity to be part of Fugly and are thrilled with the response we have had on the trailer and poster - it's really encouraging. Kabir is an excellent director and no one else could have done better justice to the script. We had a superb time working with each other and learnt so much from Jimmy. Akshay and Ashvini have been extremely inspiring for all of us and we have learnt a lot from them. We are fortunate to be launched by them.”
Fugly releases on 13 June 2014.