Chrome data: Hindi news channels gain maximum

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By indiantelevision.com Team Posted on : 07 Apr 2014 06:49 pm

MUMBAI: The week 14 brought good news for the Hindi news channels as per the opportunity to see (OTS) data collated by Chrome Data Analytics and Media.
 
In the Hindi speaking market (HSM), the genre saw a jump of 3 per cent. ABP News was on top with 93.8 per cent OTS. The genre was followed by Hindi movies in the HSM which saw a 1.5 per cent increase and Star Gold gaining 94.9 per cent OTS.
 
Hindi GECs in the HSM and Kids genre across India both gained 1.1 per cent. DD National with 97.1 per cent OTS ruled the charts in the Hindi GEC genre whereas Cartoon Network continued its run on the top with 81.9 per cent OTS.
 
In the bottom four, the maximum fall was witnessed by English entertainment channels in the eight metros. The genre fell 7.4 per cent; however, AXN ranked number one with 70.9 per cent OTS.
 
There was a minor difference between Business news and English movies genre. In the eight metros, Business channels dropped 5.9 per cent while English movies saw a drop of 5.8 per cent. Zee Business with 79.9 per cent OTS and Pix with 77 per cent OTS topped their respective genres.
 
Sports channels across India too fell 3.7 per cent with Ten Sports continuing its run on the top with 75.4 per cent OTS.

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